GUIDED BY MR.ASHISH KANJARIA Assistant professor
SUBMITTED TO K.N.V. INSTITUTE OF BUSINESS MANAGEMENT RAJKOT AFFILIATED TO GUJARAT TECHNOLOGICAL UNIVERSITY AHMEDABAD
In 1976 Bhikhubhai, chandubhai, and kanubhai virani supplying wafers and namkeen of local brands to the patrons of Astron cinema, Rajkot. Due to short supply of the product they decided to make their own product line. In 1982 company establish semi-automatic plan near vad-vajdi, kalwad
road, Rajkot .
Capacity of production at beginning 200kg per hour and current capacity is
1000-1200kg per hour.
Plant cover 85000sq.m. area in the outskirts of the Rajkot city.
vision of the company is that they make at least one product for every occasion is a clear – cut vision of Balaji Group. This vision meets the buying capacity of an average Indian and it also reflects the motto to the provide best Quality product line. The
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15.
POTATO SALTED WAFERS MASALA POTATO WAFERS TOMATO MASTI CHAT CHASKA CREM ONION MASALA DHOOM BANANA MARI WAFERS BANANA MASALA WAFERS FARALI CHEVDO RAJVADI CHEVDO RATLAMI SEV SING BHUJIYA SING BHUJIYA NIMBU MUNG DAL CHANA DAL
16. MASALA SING 17. THIKA MITHA MIX 18. KHATTA MITHA MIX 19. GATHIYA 20. CHATAKA PATAKA CHINSE 21. MASALA MASTI 22. TANGI TOMATO 23. WHEELOS 24. MASALA KHAKHARA 25. METHI KHAKHARA 26. PLAIN KHAKHARA 27. JEERA KHAKHARA 28. ALU SEV 29. VATANA
Kurkure Lays Lehar Uncle chips Atop Oreva Shriji Suraj Krutika Jalaram
PRODUCTION DEPARTMENT MARKETING DEPARTMEN HUMANRESOURCE DEPARTMENT
Production planning & control
Channel of distribution
Product Price Place Promotion
Recruitment and selection
Human resource information system
Wage and salary administration
Training and development
Employee benefits and services
S – Strength W- Weakness O- Opportunity T- Threats
To find out consumer and shopkeeper awareness and sales promotion of balaji’s khakhara and product development and to know about share of balaji’s khakhra.
To extend knowledge To know market share of product To know consumer and storekeeper aware or about balaji’s khakhra.
Conclusion is derived by oneself (Decision Maker) Sample size is only 60 stores and 100 consumer, which may
not represent the overall population.
Time limit Result derived for Rajkot city only.
Awareness of product consumer as well as storekeeper Brand preference of Balaji Wafers Pvt Ltd Consumer Buying behavior Product development To launch more healthy product
REVIEW OF LITERATURE
•A title “Business Research Methodology” written by J.K. Sachdeva, published by Himalaya publishing house in the year 2008, 1st edition. •A title “Business Research methods” written by ALAN BRYMAN AND EMMA BELL. Published by Oxford University in the year 2003 1st edition. •A title “Research methodology, methods and techniques,” written by C. R Kothari published by new age international publisher in the year 2007 2nd edition. •A title “Marketing Management” written by ARUN KUMAR and N.MEENAKSHI published by vikash publishing house private limited in the year 2010 5th edition.
Sample size of consumer:- 100 [Racecos ground]
Sample size of storekeeper:- 60 [15 Different area of Rajkot city]
Primary Data Survey of 2010-11 Observation
Previous survey of 2009-10 Websites
ANALYSIS AND INTERPRETATION
180 160 140 120 100 80 60 40 20 0
Not aware 70
10% 20% 40%
suraj balaji other
65% consumer aware and 35% not aware of balaji’s khakhra. 70% storekeeper aware...