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VANDANA LUTHRA CURLS & CURVES (VLCC)

VANDANA LUTHRA (FOUDER OF VLCC)

WHAT IS VLCC
• ONE –STOP-SHOP SLIMMING CLINIC • HEALTH CARE CLINC

VLCC REVOLUTION
• The guiding vision of VLCC Group is “Transforming Lives”. By “Transforming Lives”, we imply transforming self, spreading happiness and transforming future. These three pillars have been the hallmarks of our Company since it was founded by MRS. VANDANA LUTHRA in 1989. They remain the foundation upon which we continue to build our success today.

EXPERTS AT VLCC

MARKETING & BRAND BUILDING STRATEGIES
• Company has appointed the leading creative agency OGILVY & MATHER for all its business in India with investment of 75 crores in next coming year. • VLCC also engaged with Bpo company called aegis communication an Essar group to manage its domestic call centre operations. • The group has a pan-India presence with more than 225 outlets in 75 cities. Its overseas operations include 11 VLCC Centres in four countries, including eight in the UAE and one each in Oman, Bahrain and Nepal. • As part of the company’s growth plan in the

MARKETING & BRAND BUILDING STRATEGIES
• VLCC has revealed her mission to get listed in the stock market by 2010-11

CONSUMER BEHAVIOUR

SEGMENTATION AND TARGETTING
• LUNCH SEGMENT • VLCC is supplying ‘nutritious and healthy’ food • VLCC plans to open exclusive ‘salons for men’. • Targeting Audience • VLCC boosts regional roll-out plan, set to open 35 centres in 24 months

PRODUCT DESIGN

SOCIAL RESPONSIBILITY
• NGO Kushii is headed by Legendry Cricketer Kapil Dev and Mrs. Vandana Luthra (Founder and Mentor of VLCC) as the President.

• VLCC partners with Amar Jyoti & Tamana to educate disabled children. For vocational training, VLCC institute has trained their beauty staff and restructured the curriculum. We also provide scholarships to deserving

SPONSOR FOR DABUR VATIKA MISS CROWNING GLORY
• As you all are aware, VLCC was the "Grooming Sponsor" for...
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