professional market research plan for Bounce Fitness

Develop a professional market research plan for Bounce Fitness.

Research on competition
• Comparing consumer attitudes to an organisation
• Services and those of competitors
• Identifying frequency of use of competitors products and services
• Identifying key competitors and their strengths
• Measuring awareness Research on consumers
• Developing detailed consumer profiles
• Identifying changes in attitudes and behaviour patterns
• Identifying existing , potential or lapsed consumers
Research on place
• Identifying attitudes towards location
• Identifying cooperative opportunities for distribution of information or services
• Identifying demand for products or services at other locations
Research on pricing
• Identifying attitude towards pricing
• Identifying cost
• Testing alternative pricing strategies
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Research on products and services
• Evaluating competitors products
• Evaluating consumer attitudes towards presentation and packaging
• Identifying potential new products or services or ones which may be at the end of their life cycle
• Measuring attitudes towards existing products or services
Research on promotion
• Measuring advertising and promotion effectiveness
• Testing alternative massages
• Testing and comparing different media options

Project 2

Implement, monitor and evaluate the market research plan for Bounce Fitness.

A. Develop a detailed ,realistic implementation program

• Includes an implementation strategy for the identification , selection , contracting and monitoring of all external consultants
• Defines and communicates clearly all priorities, responsibilities, timelines and budgets, along with all personnel involved
• Outlines all resources required, where and how they would be obtained, along with associated costs and conditions.
• Incorporate contingencies for at risk areas
• Includes a monitoring process to ensure the project sticks to budget and stays on course
• Determines how