Vitamin Water Campaign

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  • Topic: Coca-Cola, The Coca-Cola Company, Energy Brands
  • Pages : 2 (586 words )
  • Download(s) : 1
  • Published : April 25, 2011
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I would use facebook to start a video making competition among colleges throughout the nation. It is open to college students and the topic for the competition is how Vitamin Water boosts your energy for your daily. Participants need to film a video no longer than 5 minutes to describe how Vitamin Water refreshes their bodies and helps them to have an energetic life every day. Then all participants need to upload their videos to Vitamin Water’s facebook page and people can vote by clicking the “like” button for the video. The video who has the most numbers of like will be the winner. The campaign is to be held for a month and during this month people can go to Vitamin Water’s facebook page to vote for their favorite video. The prize for the winner would be scholarship offered by Coca-Cola Company and his/her idea may be adopted to be used in real TV commercials. To encourage people to visit Vitamin facebook page, the Coca-Cola Company will randomly choose fifty people who have even voted on the facebook page and give them special souvenirs and coupons from the company. I would use facebook to start a video making competition among colleges throughout the nation. It is open to college students and the topic for the competition is how Vitamin Water boosts your energy for your daily. Participants need to film a video no longer than 5 minutes to describe how Vitamin Water refreshes their bodies and helps them to have an energetic life every day. Then all participants need to upload their videos to Vitamin Water’s facebook page and people can vote by clicking the “like” button for the video. The video who has the most numbers of like will be the winner. The campaign is to be held for a month and during this month people can go to Vitamin Water’s facebook page to vote for their favorite video. The prize for the winner would be scholarship offered by Coca-Cola Company and his/her idea may be adopted to be used in real TV commercials. To encourage people...
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