To Write Love on Her Arms

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Research and Planning: TWLOHA (To Write Love On Her Arms)
To Write Love on Her Arms is a non-profit movement dedicated to presenting hope and finding help for people struggling with depression, addiction, self-injury and suicide.  TWLOHA exists to encourage, inform, inspire and also to invest directly into treatment and recovery. The formation of TWLOHA started in 2006 by Jamie Tworkowski. TWLOHA started gaining recognition when they used MySpace* as their platform to spread awareness. They started gaining more exposure when bands showed their support for the movement by wearing ‘TWLOHA t-shirts’’ when performing on stage.

Lead singers of popular bands, Paramore and Switchfoot.
Currently TWLOHA has a fairly good amount of exposure to the community and society, but in order to reach out to more, staying stagnant is not the solution. Bands can continue wearing t-shirts to show support, and TWLOHA can regularly update their Facebook and MySpace’s statuses but only the same people will get their message. The number of people who are facing depression and going through self-abuse and giving in to drugs for solution are mostly youths and it is widely known that social networking sites are very popular amongst youths. Hence, I recommend them to use popular sites such as twitter, facebook and tumblr as the main medium. Poster would be the secondary medium to spread a little bit more awareness and lastly the supporting medium would be a viral video where target audience can relate themselves. *MySpace: TWLOHA used MySpace, as a platform to spread awareness back then in 2006 as it was a very popular social networking site. It was even more popular than Facebook.

Concept Building
a) The use of Social Media
TWLOHA has already established a facebook page and has garnered more than 1 million likes. In addition, their official twitter page has more than 165,000 followers. In order to spread more awareness, something has to happen so people can...
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