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Visual Rhetoric In Visual Communication

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Visual Rhetoric In Visual Communication
VISUAL COMMUNICATION
VISUAL RHETORIC

What is Visual Communication?

What is Metaphor?
The representation of a person, place, thing, or idea that suggests a particular association or point of similarity.

How does bad design make you feel? What do you liken it to?

What is Metaphor?
The representation of a person, place, thing, or idea that suggests a particular association or point of similarity

From Makeness.com: “I hate bad design. It’s like an itch I can’t scratch. It litters the internet like stinky half-smoked cigarette butts.”

What is Visualisation?
Basically:

Understanding
+ Imagination & Cognitive abilities

(rational process and intelligence)
= Solution

What is design of materials?
Kolestor is an
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