Visual Literacy In Business: My Final Project
Visual Literacy in Business: My Final Project.
CGD 218: Visual Literacy in Business
Instructor: Edgar Hodge
August 4, 2014
Visual Literacy In Business: My Final Project.
Visual literacy has been around for decades. One of the most common situations where visual literacy has shown itself is in business. Companies have been using visual literacy in advertising, branding, and marketing for what seems like forever. In the Article, Visual Literacy in Teaching and Learning: A literature perspective, the authors define visual literacy as, “the learned ability to interpret visual messages accurately and to create such messages” (Heinrich, Molenda, Russell & Smaldino, 1999). The benefit to using such elements as typography, photographs, video clips, slogans, and brands as visuals when communicating is that it helps to stimulate the audience in ways that words, alone, cannot. In her communicative message Maggie used a PowerPoint presentation intended as training material for her Avon Sales Representative. Maggie incorporated typography, photographs, video clips, Facebook, and clip art to enhance the message and help her team not only hear of ways to succeed but also visualize success. The media elements …show more content…
The video clip uses perception when presenting it to her Avon team. By incorporating the video into the message when she is speaking of the audience being able to succeed as well, she is giving them the perception that it does not take someone special to accomplish financial security by selling Avon. The video clip also utilizes storytelling using visuals in that it tells a story of an average lady reaching for her goals and is intended to inspire the same aspirations in her audience that they, too, can achieve what they have set out to
CGD 218: Visual Literacy in Business
Instructor: Edgar Hodge
August 4, 2014
Visual Literacy In Business: My Final Project.
Visual literacy has been around for decades. One of the most common situations where visual literacy has shown itself is in business. Companies have been using visual literacy in advertising, branding, and marketing for what seems like forever. In the Article, Visual Literacy in Teaching and Learning: A literature perspective, the authors define visual literacy as, “the learned ability to interpret visual messages accurately and to create such messages” (Heinrich, Molenda, Russell & Smaldino, 1999). The benefit to using such elements as typography, photographs, video clips, slogans, and brands as visuals when communicating is that it helps to stimulate the audience in ways that words, alone, cannot. In her communicative message Maggie used a PowerPoint presentation intended as training material for her Avon Sales Representative. Maggie incorporated typography, photographs, video clips, Facebook, and clip art to enhance the message and help her team not only hear of ways to succeed but also visualize success. The media elements …show more content…
The video clip uses perception when presenting it to her Avon team. By incorporating the video into the message when she is speaking of the audience being able to succeed as well, she is giving them the perception that it does not take someone special to accomplish financial security by selling Avon. The video clip also utilizes storytelling using visuals in that it tells a story of an average lady reaching for her goals and is intended to inspire the same aspirations in her audience that they, too, can achieve what they have set out to