Visual Argument

Analysis of Visual Argument
The site visithoustontexas.com is a website designed to attract and convince tourists to visit the city of Houston, Texas and to provide information about current events, activities, and places to go while visiting the city as well as hotels and restaurants. The website includes a considerable amount of images of these places and events and each of these images are accompanied by a small descriptive text which, if followed, it will redirect to a section of the webpage with an article about that event or place. The rhetorical feature that is central to the effectiveness of the website to make a tourist to want to visit Houston is the enumeration (making a point an enumerating the details) since this presents the information that a tourist would want to know about the city.
The design of the website is made to emphasize the images of the site and being easy to use. When the main page of the website is open there are a few words accompanying their respective images. As you scroll down, new images and their corresponding description appear on the screen. New pictures appear on the screen, giving the illusion
The use of colours can affect how a person feels about something or what emotions the colour choices try to make the person have. The colours are used on the website to create positive emotions towards events or places in the city with the intention of making the person browsing the website to like Houston more rather than other city where there are random images of the city. For example, the images of restaurants or foods in the website tend to have an orange colour, which cause the person seeing them to be hungry and think that there is a warm atmosphere. In the photos where the sky is present, the sky usually looks blue which represent calm and serenity, the ambience that the website wants to focus on is a relaxed ambient where people can have a good