A. One-sentence hook, enticing your audience to read more (no quotes or rhetorical questions):
Due to its renowned simplicity, consistency, and familiarity, McDonald’s has become a universal staple in everyday life since 1955.
B. Concise description of the advertisement (no more than 2 or 3 sentences; does not include analysis):
McDonald’s “First Day” ad details a young man’s first day at a new job. The ad follows the young man throughout his hectic day trying to grasp his coworker’s names, job sections and office procedures, culminating in the young man’s need for the familiarity of a McDonalds meal.
C. One-sentence thesis statement offering a blueprint for your essay’s analysis of the rhetorical strategies used to persuade the …show more content…
Sentence describing a detail from the ad that is part of the rhetorical strategy:
The sounds of constant ringing can be heard in the office background distracting the viewer and instilling a disturbing feeling.
B. Sentence describing another detail from the ad that is part of the rhetorical strategy:
The fact that all the coworkers’ names in the ad rhyme with each other was not coincidental, creating confusion and hindering the young man from remembering their names correctly.
C. Sentence incorporating research quote (including APA in-text citation) that supports your claim about why this strategy works:
Per Barsam and Monahon (2015), "Ambient sound helps set the mood and atmosphere of scenes, and it may also contribute to the meaning of the scene." (p. 376).
D. Sentences explaining how the research supports your claim.
The ad uses distracting sounds to create an atmosphere of discomfort within the office building conversely creating the calming emotion once the disrupting sounds are removed in the restaurant scene.
IV. Body paragraph’s topic sentence, identifying the third specific rhetorical strategy in your thesis:
The use of neutral to dark colors help to create the contrasting moods depicted in the