Viral Marketing

Topics: Viral marketing, Marketing, Advertising Pages: 10 (2780 words) Published: September 19, 2009
viral marketing
understanding the concepts and benefits of viral marketing

WHITE PAPER

W H I T E PA P E R : V I R A L M A R K E T I N G

TAblE of ConTEnTs
The concept behind viral marketing .................................................................................3 word-of-mouth ................................................................................................................3 enter the internet ............................................................................................................3 Viral marketing defined .........................................................................................................3 Why viral marketing ................................................................................................................4 the viral effect ...................................................................................................................4 viral marketing advantages .........................................................................................4 viral marketing disadvantages ...................................................................................4 The marketing mix ...................................................................................................................5 Common viral marketing messaging................................................................................6 free products or services ..............................................................................................6 compelling content ........................................................................................................6 exclusivity ..........................................................................................................................6 get paid ...............................................................................................................................6 Making it viral ............................................................................................................................7 user considerations ........................................................................................................7 campaign seeding ..........................................................................................................7 leverage existing media buys .....................................................................................7 ability to scale ...................................................................................................................8 Getting it right ...........................................................................................................................8 the trojan games .............................................................................................................8 mazda’s parking campaign ..........................................................................................8 small brand, big results .................................................................................................9 Getting it wrong .......................................................................................................................9 raging cow .........................................................................................................................9 Delivering tangible benefits .............................................................................................. 10 selling sandwiches ....................................................................................................... 10 Conclusion ............................................................................................................................... 10

©2008 MindComet Corporation

2

W H I T E PA P E R : V I R A L M A R K E T I N G

THE ConCEPT bEHInd vIRAl mARkETIng
word-of-mouth
The concept of viral marketing is by no means new. Word-of-mouth marketing, viral’s...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Essay on Use of New Technologies in Marketing and Research
  • Viral Marketing: Effectiveness and Implementation Essay
  • Viral Advertising in Facebook and Twitter Among Ust Students Essay
  • effects of internet viral marketing on customers satisfaction Research Paper
  • Mechanism
  • Viral Marketing Essay
  • Viral Advertising Essay
  • The old spice case

Become a StudyMode Member

Sign Up - It's Free