Viral Marketing
viral marketing understanding the concepts and benefits of viral marketing
WHITE PAPER
W H I T E PA P E R : V I R A L M A R K E T I N G
TAblE of ConTEnTs
The concept behind viral marketing .................................................................................3 word-of-mouth ................................................................................................................3 enter the internet ............................................................................................................3 Viral marketing defined .........................................................................................................3 Why viral marketing ................................................................................................................4 the viral effect ...................................................................................................................4 viral marketing advantages .........................................................................................4 viral marketing disadvantages ...................................................................................4 The marketing mix ...................................................................................................................5 Common viral marketing messaging................................................................................6 free products or services ..............................................................................................6 compelling content ........................................................................................................6 exclusivity ..........................................................................................................................6 get paid ...............................................................................................................................6 Making it viral
WHITE PAPER
W H I T E PA P E R : V I R A L M A R K E T I N G
TAblE of ConTEnTs
The concept behind viral marketing .................................................................................3 word-of-mouth ................................................................................................................3 enter the internet ............................................................................................................3 Viral marketing defined .........................................................................................................3 Why viral marketing ................................................................................................................4 the viral effect ...................................................................................................................4 viral marketing advantages .........................................................................................4 viral marketing disadvantages ...................................................................................4 The marketing mix ...................................................................................................................5 Common viral marketing messaging................................................................................6 free products or services ..............................................................................................6 compelling content ........................................................................................................6 exclusivity ..........................................................................................................................6 get paid ...............................................................................................................................6 Making it viral