vinamilk's SWOT analysis 2012
1 SWOT OF VINAMILK
1.1 S (Strengths)
S1 - The privileges of size and experience: Long history and strong foundation is the first and foremost strength to make Vinamilk become a leader in dairy market of Viet Nam. Vinamilk has been watching over the Vietnamese dairy market for almost 30 years and has thus understood what makes people tick. The company is able to capture a wide market range with its abundant number of products. The mere size of Vinamilk (in term of assets and capacity) is the foremost factor that differentes from other competitors.
S2 - The diversity of products: Vinamilk supplies a wide range of products to meet different consumers’ needs. They have products aiming at special groups of customers like kids, adults and elderly and also products for families and enterprises like cafeterias. Moreover, through their products and different sizes of packaging, they provide customers with convenient portable milk products.
S3 - The wide distribution network: Their wide network of distribution is an essential factor that leads to their success, helps them attract a great number of customers and guarantees the effectiveness of new product introduction and marketing strategies nationwide. Up to December 31 2012, they had sold their products through 250 distributors and over 200,000 outlets in 64 provinces in the country. As for export: Vinamlik exports products to over 16 countries worldwide. Major export markets include countries in The Middle East, Cambodia and Philipinnes. Their experienced sales team of 1,900 salespeople nationwide has supported the distributors to attend to the outlets and customers better as well as advertising their products
S4 - Stable relationships with suppliers to ensure high-quality milk: They have established stable relationships with suppliers through their assessment policy. They assist farmers financially by buying dairy-producing cows and we commit to purchase high quality fresh milk at the highest price. They have
1.1 S (Strengths)
S1 - The privileges of size and experience: Long history and strong foundation is the first and foremost strength to make Vinamilk become a leader in dairy market of Viet Nam. Vinamilk has been watching over the Vietnamese dairy market for almost 30 years and has thus understood what makes people tick. The company is able to capture a wide market range with its abundant number of products. The mere size of Vinamilk (in term of assets and capacity) is the foremost factor that differentes from other competitors.
S2 - The diversity of products: Vinamilk supplies a wide range of products to meet different consumers’ needs. They have products aiming at special groups of customers like kids, adults and elderly and also products for families and enterprises like cafeterias. Moreover, through their products and different sizes of packaging, they provide customers with convenient portable milk products.
S3 - The wide distribution network: Their wide network of distribution is an essential factor that leads to their success, helps them attract a great number of customers and guarantees the effectiveness of new product introduction and marketing strategies nationwide. Up to December 31 2012, they had sold their products through 250 distributors and over 200,000 outlets in 64 provinces in the country. As for export: Vinamlik exports products to over 16 countries worldwide. Major export markets include countries in The Middle East, Cambodia and Philipinnes. Their experienced sales team of 1,900 salespeople nationwide has supported the distributors to attend to the outlets and customers better as well as advertising their products
S4 - Stable relationships with suppliers to ensure high-quality milk: They have established stable relationships with suppliers through their assessment policy. They assist farmers financially by buying dairy-producing cows and we commit to purchase high quality fresh milk at the highest price. They have