SWOT Analysis: Into The Woods

Into the Woods
Campaign Strategies Justification
Nahian Khan When beginning my marketing plan the first thing that I needed to do was to get inspiration for how I would market and what would be the most unique, original ways to market League High Schools Spring production of Into the Woods. For my inspiration board I chose some set designs, some previous Into the Woods posters and Stencils. It was crucial for me to chose set designs to inspire me, although I did think the set design would inspire my marketing plan the least because I am not doing set design, because the set designs allowed me to choose the color scheme for my poster. The lettering on my poster was also mainly inspired by the fairytale type of lettering, at first I did want
One of the speciality items was a meet & greet with the cast of Into the Woods, although this would be a preferred event with a-list celebrities, I did believe this would draw attention to the play and we would give it a theme making it an event no one wanted to miss. When attending the event they would then hear about the show all-night and ultimately gain interest in seeing the show. Another speciality item that I thought would provide sufficient marketing was water bottle labels for the show;the water bottles would have a custom label with a similar design to the poster for the show. We would distribute these water bottles several different ways, we could give them out during practice for our cast members to distribute in a casual manner or we could replace the water bottles in the school vending machines with the Into the Woods labeled water bottles. The marketing plan for the Spring production of Into the Woods at League High School, is mainly based on spreading the message with social media and also verbally. We will try to get as many people involved as possible because the more involved you become with an organization or production the more likely you are to attend the event you helped plan. Everyone likes