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Verbal Persuasion and Body Language

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Verbal Persuasion and Body Language
EXPERIMENT NO. 9
Verbal Appeal and Body Language

OBJECTIVE To show that verbal expression and gestures influence social impression

RELATED LITERATURE According to an article by Long (2011), deceiving another person with your nonverbal messages is a form of contradiction. For example, you may be bored on a date or in class, but you do not want to communicate this feeling. So you pretend - you simulate interest, by keeping eye contact, nodding and sometimes smiling, all of which are not truthful messages about your feelings. Impression management is creating and controlling the way other people perceive you. You arrange your hair in a certain way, you walk in a different manner, you speak in a certain pitch or tonne of voice or even select the right clothes. You create a desired impression for certain situations- job interviews, a meeting with the dean or making friends with a stranger.
Everything about you- looks, clothes, behaviour- can be interpreted, thus, you are continuously communicating even without talking. Nonverbal communication is often ambiguous. Gestures alone only tell a part of what you have to say. One action, for example, yawning, can be interpreted in many ways. It may mean that the person is bored, he just ate lunch and is sleepy or he stayed up late- all situations with one action with each with different contexts. Besides that, communication exists in all cultures. The set of gestures, habits, movements, and style of dress of that you learned in the culture you grew up in may not even be close to what someone else has learned in another culture.

An article by Polanski (n.d.) reviewed the 6 principles of persuasion of Dr. Cialdini. These are reciprocation, social proof, commitment and consistency, liking, authority and scarcity. The implication of reciprocation is you have to give first; give something and they will give you something in return. When people are uncertain about a course of action, they tend to look around to help them



References: Carpernter, J. (2009). Non-verbal communication: the key to understanding others and communicationg effectively. Retrieved September 15, 2013, from http://coes.latech.edu/assets/owise/non-verbal_communication.pdf Long, H.V. (2011). The power and persuasion of nonverbal communication. Retrieved September 15, 2013, from http://hvlong.hubpages.com/hub/The-Power-and-Persuasion-of-Nonverbal-Communication Polanski, T.(n.d.). Dr. Robert Cialdini and 6 principles of persuasion. Retrieved September 16, 2013, from http://www.influenceatwork.com/wp-content/uploads/2012/02/E_Brand_principles.pdf BUNYI, Ghenessa R. Prof. Melvin S. Carreon

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