“VARIOUS SCHEMES IN MUTUAL FUND FOR INVESTORS”
“KOTAK MAHINDRA BANK”
Synopsis submitted in partial fulfillment of the requirements for the award of the degree of
MASTER OF BUSINESS ADMINISTRATION
Reg. NO: 11KUCMA044
Under the guidance of
Mrs. SOHINI GUPTA
M.S. RAMAIAH COLLEGE OF ARTS, SCIENCE AND COMMERCE
MSRIT POST, MSR NAGAR
Statement of the problem: This project deals with the “various schemes in mutual fund for investors at kotak Mahindra bank”. the reasons like mutual fund investments are subject to market risk, there is no assurance or guarantee that the objective of the scheme can be achieved and also the Net Asset Value (NAV) of the units can go up or down depending on factors affecting the capital and money market, many of the investors tend not to invest in the mutual fund investment. The study includes investors, financial institutions, investors who are interested in Kotak Mahindra Asset Management Company’s mutual fund and also the individuals who are interested in the investment on the mutual fund.
1. To track investor’s attitude, taste and preference, behavior with respect to financial institutions and financial products. 2. To analyze new and effective ways of ensuring customer satisfaction and to find efficient ways of communicating it. 3. To conduct the study with references to Kotak Mahindra products and the competitive scenario in which Kotak Mahindra operates.
A pilot study was conducted to make the definition of the problem and an understanding of the environment. This helped to concentrate on important areas of the problem of various factors that affect consumer behavior. Research Design
A research design calls for developing the most efficient plan for gathering the needed...