1. COMPANY PROFILE:
About Ramraj cottons:
RAMRAJ Group, set up in 1983 is a star production and trading house of Dhoties, engaged in the business of Indian Market for giving the value addition to the Indians life style. The company is located in Tirupur town, the hub of Indian knit garment industry near to the textile city of Coimbatore in Tamilnadu, in the southern state of India. The company is constituted by the enterprising technocrat Shri.K.R.Nagarajan; he has provided the vision continually behind the growth of RAMRAJ cotton dhoties. We have a dedicated, dynamic and experienced team member they keep the company in elevation always. The company started with the wide exposure of dhoties marketing in Indian cultural style that to reach from town to villages. At present the company primarily markets Cotton dhoties, Shirtings, Vests, Trunk, Briefs, Panties, Shimmies, and Children inner wears with High Quality at Right Cost. With modern infrastructure facilities, modern cater to the domestic market by giving better quality which is equivalent to the international standards. We set to produce and achieve any level of demands from our buyers thus creating a high degree of credibility. 1.2RAMRAJ QUALITY POLICY:
Quality, Service, Right Price are the three foundations on which all our products have been modeled and are manufactured. • DELIGHT TO CUSTOMERS
• FEELING OF EXCELLENCE
• BUILDING SELF RELIANCE
• DURABILITY IN WHITENESS & SPECIFIED COLOURS
• AFFORDABLE PRICE SOFTNESS WHILE WEARING
• LONG LIFE & EASY TO WASH
The company is committed towards quality by
• Determining and fulfilling the requirements of customers with the aim of enhancing the customers delight • Delivering the quality products consistently at right place, at right time and at right price. • Training all employees to make them aware of the impact in their work, in achieving the quality product and organizational objectives • Establishing and maintaining an effective communication system, enabling the customer / Suppliers to reach us conveniently and quickly • They have chosen to ensuring continual improvement of the products, processes and Quality management system.
1.3 RAMRAJ PRODUCTS:
Cotton Dhothi Dignity formal shirts Full
Wrinkle Free Shirt Half Aristocrat formal shirts Full
Cotton Dhoti Jari Cotton Vest Sleeve Less
1.4 Need for Study:
• In current situation all the branded companies are concentrating on introducing different varieties of casual wears. Casual wears are much like by high class people like business peoples, self-employees who are getting more incomes because life style and culture has changed in Tirupur by last two years. • So many companies introduce casual wears. Ramraj is a famous in Tamil Nadu especially in south districts like Coimbatore, Tirupur, Erode and karur. Ramraj is famous for their cotton white shirts in south Tamil Nadu. • If they introduce casual wears means they can easily capture market in Tamil Nadu because they already have good market in Tamil Nadu. They can easily capture the market.
5. Objective of study:
• The main objective of the study is to make research on introduction of casual wears from Ramraj cottons • Used to find the customer preference for the casual wear from Ramraj in Tirupur district.
1.6 LIMITATIONS OF THE STUDY
• The study was confined to Tirupur city only; the results cannot be generalized for the country. • The changes in the peoples taste and styles of living may change from time to time, hence the results of this study are based only on the present conditions, and long term decisions cannot be taken on the basis...