Value Yogurt

Topics: Kefir, Mango, Dairy product Pages: 2 (344 words) Published: July 17, 2012
The main consumers of yogurt in the Philippines are Filipino kids. Probiotic drinks are found to be popular among these kids. The stress on the health benefits made it easy for companies to target the Filipinos. There is a growing trend amongst Filipinos to be healthy. This health-conscious trend is helping both adults and children to consume more yogurts or drink it on a regular basis.

The drinking yogurt industry comprises 90% of the total industry. This is expected to grow roughly around 5% for the next five years. The availability, cheapness and readiness-to-eat contributed mainly to the increase in volume and value. Also, most Filipinos are not lactose-intolerant. And as a result, they are now prone to trying dairy products and adding them to their personal lifestyles. There exist a variety of flavors for Filipinos to try. The popular mango, strawberry and berry flavors are on the top of the yogurt list.

|Forecast Sales of Yoghurt by Category: Volume 2010-2015 | | | | | | | | | |Drinking Yoghurt ('000 litres)  |55,631.03 |58,956.06 |61,602.35 |63,751.43 |65,649.54 |67,268.70 | |Yoghurt (Not calculable)  |- |- |- |- |- |- |

Source: Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources

|Forecast Sales of Yoghurt by Category: Value 2010-2015 | | | | | | | | | |Drinking Yoghurt  |5,106.71...
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