The drinking yogurt industry comprises 90% of the total industry. This is expected to grow roughly around 5% for the next five years. The availability, cheapness and readiness-to-eat contributed mainly to the increase in volume and value. Also, most Filipinos are not lactose-intolerant. And as a result, they are now prone to trying dairy products and adding them to their personal lifestyles. There exist a variety of flavors for Filipinos to try. The popular mango, strawberry and berry flavors are on the top of the yogurt list.
|Forecast Sales of Yoghurt by Category: Volume 2010-2015 | | | | | | | | | |Drinking Yoghurt ('000 litres) |55,631.03 |58,956.06 |61,602.35 |63,751.43 |65,649.54 |67,268.70 | |Yoghurt (Not calculable) |- |- |- |- |- |- |
Source: Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources
|Forecast Sales of Yoghurt by Category: Value 2010-2015 | | | | | | | | | |Drinking Yoghurt |5,106.71...