Preview

Value Yogurt

Satisfactory Essays
Open Document
Open Document
344 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Value Yogurt
The main consumers of yogurt in the Philippines are Filipino kids. Probiotic drinks are found to be popular among these kids. The stress on the health benefits made it easy for companies to target the Filipinos. There is a growing trend amongst Filipinos to be healthy. This health-conscious trend is helping both adults and children to consume more yogurts or drink it on a regular basis.

The drinking yogurt industry comprises 90% of the total industry. This is expected to grow roughly around 5% for the next five years. The availability, cheapness and readiness-to-eat contributed mainly to the increase in volume and value. Also, most Filipinos are not lactose-intolerant. And as a result, they are now prone to trying dairy products and adding them to their personal lifestyles. There exist a variety of flavors for Filipinos to try. The popular mango, strawberry and berry flavors are on the top of the yogurt list.

|Forecast Sales of Yoghurt by Category: Volume 2010-2015 |
| | | | | | | |
|Drinking Yoghurt ('000 litres) |55,631.03 |58,956.06 |61,602.35 |63,751.43 |65,649.54 |67,268.70 |
|Yoghurt (Not calculable) |- |- |- |- |- |- |

Source: Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources

|Forecast Sales of Yoghurt by Category: Value 2010-2015 |
| | | | | | | |
|Drinking Yoghurt |5,106.71
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Natureview Farm Case Summary
    • 599 Words
    • 3 Pages

    Natureview Farm Case Summary

    Yogurt used natural ingredients and a special process that made the shelf life grow up to 50 days. 86% revenue of company came from 8-oz cups of twelve refrigerated yogurt flavors. The rest came from four flavors in 32-oz cups. Yogurt was consumed by approximately 40% of the U.S. population, with women comprising the majority (over 70%) of yogurt purchases. 6 oz and 8 oz yogurt cups were the most popular product sizes, representing 74% of total category supermarket sales in US dollar (in 1999) with an increase of 3% vs. prior year. (any more information come from Ex2,3). The biggest competitors in Supermarket Channel were Dannon and Yoplait with 33% and 24% respectively. In Natural food channel, Natureview Farm dominated the market shares with 24% and Brown Cow ranked the second.…

    • 599 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Yoplait Men And Children Can Eat It Too Rhetorical Analysis Essay
    • 1569 Words
    • 7 Pages

    Yoplait Men And Children Can Eat It Too Rhetorical Analysis Essay

    Granite, most consumers like this product because it helps them to become slimmer than they were while living the healthy lifestyle as shown in the commercial. Yoplait should aim their commercial towards being healthy for you and being the tastier choice as well verses just being healthier and a way to lose weight. That way they can appeal towards more than the people who want to lose a few extra pounds. Then their profit can increase to become a bigger producer. Unfortunately in the past Yoplait has not been doing so well according to this article. “The new yogurt is likely to get a significant ad push, including TV, as General Mills looks to make up ground in the Greek segment. The change marks the third time General Mills has changed its Greek variety since entering the segment in early 2010. A spokeswoman characterized the latest effort as a new product with new packaging and a new message, contrasting it with previous changes, which she said were "more about improving or enhancing the existing product." The marketer 's stumbles in Greek have hurt the overall Yoplait brand, which was recently surpassed by Dannon as the total yogurt market leader. In Greek, both of the yogurt giants have been playing catch-up to Chobani, which got an early start in the segment in 2007. General Mills ' U.S. Yoplait division had a net sales decline of 5%…

    • 1569 Words
    • 7 Pages
    Good Essays
    Read More
  • Better Essays

    Dannon Case Analysis
    • 2112 Words
    • 9 Pages

    Dannon Case Analysis

    In 2007 and 2008, Dannon, the #2 yogurt provider, was losing valuable market share to its top competitor Yoplait. Despite the growth opportunity in the domestic U.S. yogurt market, Dannon’s growth had surprisingly slowed. At the end of 2008 Yoplait was the U.S. yogurt market leader with 35.4% of the market dollar share while Dannon only held 28.9% of the market. Yoplait held a competitive advantage over Dannon that gave it a huge leg-up.…

    • 2112 Words
    • 9 Pages
    Better Essays
    Read More
  • Best Essays

    General Mills and Yoplait Analysis
    • 3473 Words
    • 14 Pages

    General Mills and Yoplait Analysis

    In 1860, General Mills entered the market as a flour producer that revolutionized the industry by producing flour that had superior baking properties. Great customer satisfaction coupled with their ability to maintain quality enabled them to develop other products that were not considered agricultural commodities. By the 1960s, they were marketing beloved children's products that included Play-Doh, Easy Bake Ovens, Spirograph, Monopoly and Nerf balls (General Mills, website). The popularity of these products enticed General Mills to create memorable characters such as Betty Crocker and the Pillsbury Doughboy, which have become icons in American history. Throughout the years, General Mills has enacted many different characters and they have become a staple for many of their brands.…

    • 3473 Words
    • 14 Pages
    Best Essays
    Read More
  • Good Essays

    Natureview Farm
    • 868 Words
    • 4 Pages

    Natureview Farm

    Nature view Farm is a small yogurt manufacturer with annual revenue of $13 million. It produces three different size cups – 8 oz. cup, 32 oz. and 4 oz. cup multipack and operates through the natural foods channel. Nature view has established its brand as a premium yogurt brand in the natural foods market and is now considering expanding its operations into the supermarket channel to reach its revenue target. The company is faced with the strategic marketing decision to increase its revenues from $13 million to $20 million, almost a 54% increase, in two years before the end of the 2001.…

    • 868 Words
    • 4 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Natureview Farm Case
    • 407 Words
    • 2 Pages

    Natureview Farm Case

    Key to the Natureview yogurt flavor and texture was the family yogurt recipe  using only high quality natural ingredients (no artificial)…

    • 407 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    Advertising Campaign
    • 2295 Words
    • 10 Pages

    Advertising Campaign

    With the new demand for healthy treats, many frozen yogurt companies are starting to come into business. Froyo has been around near the longest, and is determined by some to be the most successful. Froyo is a large chain and can therefore produce in bulk; therefore being given the ability offer their product at a lower expense. The quality of materials is still kept top notch; the consumer’s satisfaction is the key to Froyo’s business.…

    • 2295 Words
    • 10 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Login
    • 583 Words
    • 3 Pages

    Login

    Japan is the country that have a lot of sweet ,so if we need to get this market .We must know the information and characteristic of customer .From the research, we found the customer like the ice cream are women ,children and teenager .The main competitors in Japan are Glico Group , TOMI Soft cream ,and MEIJI because they are all in the teenagers market that is the target market like I-berry company .The object of them like to focus only women but i-berry like to focus to every one ,every period of age .I-berry have a lot of flavor of ice cream , we have the taste from Thai fruit this is the popular flavor .We will think of the health it important of customer because we need the customer have the strong and good health.…

    • 583 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Greek Yogurt
    • 546 Words
    • 3 Pages

    Greek Yogurt

    This yogurt is already a favorite among the health conscious for its low fat content and probiotic ingredients that are good for our gut health. When you consider that one container also has 17 grams of protein, you realize it's an even healthier start to your day than you thought.…

    • 546 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Activia
    • 294 Words
    • 2 Pages

    Activia

    (1) yogurt/cultured dairy products and products containing probiotics were already well established in the USA so the company won't need to invest time and money to educate the target market.…

    • 294 Words
    • 2 Pages
    Good Essays
    Read More
  • Good Essays

    Evaluation Essay
    • 683 Words
    • 3 Pages

    Evaluation Essay

    When walking into Orange Leaf, the bright orange, green, and white décor invite you in. Then, an undeniably sweet scent allures one into assuming their product will consist of top quality and deliciousness. However, when examined closely, the truth reveals itself. With 16 flavors to choose from, pinning down the flavor most desired stands easier said than done. Though almost always in this store, a machine stands broken or a sticky mess, forcing the consumer to decide against that particular flavor. Besides that, Orange Leaf remains one of the only frozen yogurt companies that actually makes their yogurt in the store. By mixing milk, powdered yogurt, and an artificial flavoring, “frozen yogurt” has been conceived. Typically, froyo shops order their yogurt made in a factory with regulations and comes in gallon jugs. When yogurt actually comes from the store made by the employees, ensuring consistency and quality one hundred percent of the time remains impossible. The toppings in Orange Leaf do not measure up to par either. Although kept refrigerated, the fruit often looks slimy and possesses a mushy texture as if it has been sitting out. Cross contamination has also become a present issue with many of the toppings. With nuts as one of the topping options, cross contamination can pose a major health hazard.…

    • 683 Words
    • 3 Pages
    Good Essays
    Read More
  • Better Essays

    Case Study - Yogurt War
    • 639 Words
    • 2 Pages

    Case Study - Yogurt War

    Pinkberry and Red Mango are the two biggest rivals in yogurt marketing. Both of them are very strong because they’ve got many things to offer and customers like it. They try to create the best value for the customers and make them be loyal to the stores because this is the only way how they can be successful for a really long time. That means they have to differ from each other to attract people on something that is unique.…

    • 639 Words
    • 2 Pages
    Better Essays
    Read More
  • Satisfactory Essays

    Production Plan for Baby Food in the Philippines
    • 473 Words
    • 2 Pages

    Production Plan for Baby Food in the Philippines

    We want to be able to produce a locally-made “baby food” product similar to “Gerber”, but that caters to the nutritional needs of Filipino babies.…

    • 473 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Yakult Philippines
    • 4660 Words
    • 19 Pages

    Yakult Philippines

    Through the years, Yakult Philippines, Inc. has upheld its commitment of providing good health through the use of beneficial microorganisms. All the endeavors the company has undertaken and continues to undertake are guided by its principle to promote to the health of the Filipino people. Consistent with this principle, the company continues to educate the Filipino consumers on…

    • 4660 Words
    • 19 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Catering Thesis
    • 2648 Words
    • 11 Pages

    Catering Thesis

    The food services industry in the Philippines has improved over the years. It has been a part of the Filipino culture to dine out during work breaks and when celebrating different occasions. The introduction of foods like hamburger, spaghetti, sushi, Thai food and even Korean dishes has contributed to Filipinos’ food preferences. Another reason is the industrialization and growth among the number of women in the…

    • 2648 Words
    • 11 Pages
    Powerful Essays
    Read More

Related Topics