General Mills and Yoplait Analysis
Ag Gurus
APEC 4821W
Project Proposal
In 1860, General Mills entered the market as a flour producer that revolutionized the industry by producing flour that had superior baking properties. Great customer satisfaction coupled with their ability to maintain quality enabled them to develop other products that were not considered agricultural commodities. By the 1960s, they were marketing beloved children's products that included Play-Doh, Easy Bake Ovens, Spirograph, Monopoly and Nerf balls (General Mills, website). The popularity of these products enticed General Mills to create memorable characters such as Betty Crocker and the Pillsbury Doughboy, which have become icons in American history. Throughout the years, General Mills has enacted many different characters and they have become a staple for many of their brands. “As of date, General Mills is the six-largest food company. They market in more than 100 countries, and hold the No. 1 or No. 2 position in virtually every category they compete (General Mills, website).” General Mills’ primary business is food processing, where they maintain a wide variety of products and brands. One key component of their mission is developing innovative products that are healthier and differentiated from their competitors. Their industry environment consists of marketing their U.S products through distribution outlets such as grocery stores, natural food chains and mass merchandisers (General Mill, Website). One reason for their high market share is their original and abundant ad campaigns. Their ability to maintain market share points out that their customers are not only brand loyal, but they also understand the environment is constantly changing. Everyone has heard of General Mills whether they know it or not. General Mills has over 100 popular products fitting into a wide range of different food businesses such as baking goods, cereals, meals, organic, Pillsbury, snacks and yogurt. Some of their more
APEC 4821W
Project Proposal
In 1860, General Mills entered the market as a flour producer that revolutionized the industry by producing flour that had superior baking properties. Great customer satisfaction coupled with their ability to maintain quality enabled them to develop other products that were not considered agricultural commodities. By the 1960s, they were marketing beloved children's products that included Play-Doh, Easy Bake Ovens, Spirograph, Monopoly and Nerf balls (General Mills, website). The popularity of these products enticed General Mills to create memorable characters such as Betty Crocker and the Pillsbury Doughboy, which have become icons in American history. Throughout the years, General Mills has enacted many different characters and they have become a staple for many of their brands. “As of date, General Mills is the six-largest food company. They market in more than 100 countries, and hold the No. 1 or No. 2 position in virtually every category they compete (General Mills, website).” General Mills’ primary business is food processing, where they maintain a wide variety of products and brands. One key component of their mission is developing innovative products that are healthier and differentiated from their competitors. Their industry environment consists of marketing their U.S products through distribution outlets such as grocery stores, natural food chains and mass merchandisers (General Mill, Website). One reason for their high market share is their original and abundant ad campaigns. Their ability to maintain market share points out that their customers are not only brand loyal, but they also understand the environment is constantly changing. Everyone has heard of General Mills whether they know it or not. General Mills has over 100 popular products fitting into a wide range of different food businesses such as baking goods, cereals, meals, organic, Pillsbury, snacks and yogurt. Some of their more