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Vail Ski ResortsModule2
Suzann Amarillo Vail Ski Resorts Goes High Tech for High Touch
1- List and describe the types of systems described in this case study?
Executive support systems: This system helps the Vail Ski resort to determine which lifts should be elevation and upgrading and which is the one that is always used by the customers. The resort can increase their lift speed so that more customers can enjoy the resort. This system also helps managers to create the marketing campaigns so that will make the customers to return, also helps the managers to analyse where to invest so they can get major return.
Transaction Processing System: this is an informational scheme for the collection, storage, retrieval and modification of the transactions that were made by an organization, They used this systems to collect basic data from the customers, like the number of skiers that are using each lift, the number of rental ski equipment, the number of meals that are bought in the outlet.
Decision Support Systems: this is a computer based application that organics, collects and analyses the business data in order to facilitate the quality business decision making for management for the planning and operations. This also helps to adjust the maintenance schedules of the ski lifts. When this system is used the manager can have a better understanding of which ski lifts are used the most frequently.
Management Information System: this helps the middle managers with the reports on the firm’s performance, to monitor and predict future performance. This also offers the customers to the rewards and promotions of the resorts.

2- How do these systems improve the operation of the business? Managers are in charge to collect database to make the right decisions based on the accurate date to collect in the information system, doing this enhances the quality and standard of the resort to attract more customers, and to increase the growth of the business. This can help to determine the type of customer is

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