Use of the 7 S Model on Virgin Airlines
EVALUATION OF VIRGIN GROUP ACCORDING TO THE 7-S MODEL.
According to Waterman and others, 7-s model is a framework for change identifying seven key factors that adversely affect change in an organization. Virgin Group can be analyzed according to this model as follows:
1. STAFF
The staff of Virgin Group is highly motivated. Richard Branson, the owner of the group serves as a good example to the employees as he leads by example by not living an extravagant life which may make the employees emulate him hence losing focus. There is a communication system in the company which increases transparency. The hiring system also relies on empowering the employees. This makes them feel appreciated and will make them work hard towards attaining their own set objectives. The fact that Virgin offices are extremely informal may make employees increase their productivity as they feel ‘at home’ while at work. Branson has broken the operations down into smaller companies of between 50 and 100 people. Each company occupies separate offices and employees take ownership of ‘their’ own company. This will make employees be proactive in their work and be goal-oriented. However, this may challenging as the employees can deviate from the company goals.
2. STRUCTURE
Virgin Group is a collection of different companies in different industries and this can be a bit challenging when it comes to management. The Group has more than 100 companies in 15 countries which deal in products ranging from airplane services, sell of CDs, videos, games, publishing, hotel chains to a model agency among others. This calls for an efficient structure to ensure that the different companies are run effectively. Branson has broken operations down into small companies of between 50 and 100 people with each company occupying separate offices. This will lead to delegation of duties and specialization which will make work more efficient. The structure Branson relies on entails his heavy involvement
According to Waterman and others, 7-s model is a framework for change identifying seven key factors that adversely affect change in an organization. Virgin Group can be analyzed according to this model as follows:
1. STAFF
The staff of Virgin Group is highly motivated. Richard Branson, the owner of the group serves as a good example to the employees as he leads by example by not living an extravagant life which may make the employees emulate him hence losing focus. There is a communication system in the company which increases transparency. The hiring system also relies on empowering the employees. This makes them feel appreciated and will make them work hard towards attaining their own set objectives. The fact that Virgin offices are extremely informal may make employees increase their productivity as they feel ‘at home’ while at work. Branson has broken the operations down into smaller companies of between 50 and 100 people. Each company occupies separate offices and employees take ownership of ‘their’ own company. This will make employees be proactive in their work and be goal-oriented. However, this may challenging as the employees can deviate from the company goals.
2. STRUCTURE
Virgin Group is a collection of different companies in different industries and this can be a bit challenging when it comes to management. The Group has more than 100 companies in 15 countries which deal in products ranging from airplane services, sell of CDs, videos, games, publishing, hotel chains to a model agency among others. This calls for an efficient structure to ensure that the different companies are run effectively. Branson has broken operations down into small companies of between 50 and 100 people with each company occupying separate offices. This will lead to delegation of duties and specialization which will make work more efficient. The structure Branson relies on entails his heavy involvement