Preview

Unit 4 P2

Powerful Essays
Open Document
Open Document
1643 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Unit 4 P2
P2
It is important that McDonalds Corporation makes sure that any of their widely attractive and competitive marketing activities are produced within the constraints of the law. Consumer protection involves defending consumers by giving them a way to get reparations for damage cause because of faulty products. Therefore, McDonalds should keep up with changes in the law and landmark rulings to make sure any marketing in which they are developing won't be illegal.

Sales of Goods Act 1979
This act requires traders to sell goods whether that is written, verbal or graphical descriptions, they should be correctly and accurately described as well as being a satisfactory quality. This means that the condition of the product should include how
…show more content…
The products that they sell cannot be falsely advertised stating they are very healthy as by law, the amount of calories, fat, carbohydrates and sugar are all ingredients must be state on the packaging. It must be shown to potential customers exactly what products they sell and the quality must meet the standards as they are advertised. If not, this could lead to fines and imprisonment. Also, if a customer has a dispute of a member of McDonalds about the calories of a burger, the customer would then be informed exactly how many calories are in a burger as they are stated on every bit of packaging for exactly what is in the …show more content…
Another example includes the animal rights pressure group; PETA launched a global campaign again McDonalds regarding animal rights issues and have created a billboard campaign disregarding McDonald’s non guilty claims which tried to make the fast-food giants listen to their views against animal welfare and

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Unit 3 P1

    • 492 Words
    • 2 Pages

    Cadbury offer prizes to be won by customers who purchase their products, and opening the wrapping. For example:…

    • 492 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Unit 5 P1

    • 497 Words
    • 2 Pages

    Nucleus- the nucleus in an animal cell controls every activity that happens within the cell…

    • 497 Words
    • 2 Pages
    Good Essays
  • Better Essays

    unit 4 p5

    • 2171 Words
    • 6 Pages

    Unit 4 P5- explain the physical and psychological changes which may be associated with ageing.…

    • 2171 Words
    • 6 Pages
    Better Essays
  • Good Essays

    * McDonalds doesn’t follow FDA standards, the FDA is an agency of the US Department of Health and Human Services.…

    • 942 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    McDonald case (capstone)

    • 1750 Words
    • 6 Pages

    McDonalds Corporation which is a billion worth company today was established with the long vision of growth and prosperity all around the globe as the leading fast food industry as they have today. It has its headquarter in Oak Brookville, U.S. going back to the history it has a interesting story which is even known as coffee case of their starting around 16 years back a n old lady ordered 49 cent cup of coffee from her window of car at a local McDonalds restaurant situated at Gibson boulevard south east. With her grandson where she accidently spills coffee which makes the third degree burns and the company was taken to the court which made them compensate 20 thousand dollars to lady. But at last the settlement was made secret with the party so until now nobody knows about the last hearing of the case. This is one of the example of their hurdles the more came with the death of the two more experienced CEO of McDonalds which led them face the poor strategic decisions and poorly marketing techniques.…

    • 1750 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    Mcdonald's Controversy

    • 534 Words
    • 3 Pages

    McDonalds is the top restaurant chain in the world, with more sales than the remaining top 10 restaurants added together. Along with all that success, McDonalds has received their share of criticism and controversy. Between the movie “Supersize Me” and the burning coffee incident, McDonalds struggled for a couple of years to keep their name clean. Recently, the company found themselves in more controversy due to a social networking site. In January 2012, McDonalds tried trending a topic on twitter (#McDStories), and the responses they received were far from what they had in mind.…

    • 534 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Mcdonald's Ethical Issues

    • 1125 Words
    • 5 Pages

    Another critical issues of McDonald’s organisational ethics is the claim that the company’s ‘exploits children’ with its advertising. The company was blamed for misleading the children about their food with the use of attractive advertisements to encourage the youngsters to choose their food and hence causes health problems to them. Besides, the organization also responsible for being cruel to animals. This could be referred to the incident that McDonald partial responsibility on the destruction of South American rain forest. By causing…

    • 1125 Words
    • 5 Pages
    Good Essays
  • Good Essays

    McDonald’s responsibilities are to be honest and fair economically, legally and ethically. Any business should keep the safety of their customers in mind and if an incident does occur, take responsibility. Consumers are responsible for situational awareness. They should pay more attention to what they are doing and if something does occur, consumers should act within reason and not try to get every cent from the company they can. It is impossible to keep everyone happy.…

    • 834 Words
    • 4 Pages
    Good Essays
  • Good Essays

    McDonald’s, one of the oldest fast food restaurants in the world has been under the radar of not only the Food Associations of many countries but also under the radar of all their customers. Even under all this vigilance, they still come up with all kinds of tricks to fool the consumers and to lower the costs to their own convenience. One major scandals is the one previously mentioned, where McDonald’s stated that they fries and hash browns were vegetarian, when in fact they had beef in them. As meat consumers we probably don’t mind a tiny percentage of meat in our fries, but for vegetarians and Hindus this was completely unforgivable. A fast food chain of such importance in the market is…

    • 982 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Ethical Issue in Mcdonald

    • 1985 Words
    • 8 Pages

    There is an ethical question to how McDonald’s responded to the law. That is, they followed the letter of the law versus the spirit of the law. In other words, the company changed the policy…

    • 1985 Words
    • 8 Pages
    Good Essays
  • Best Essays

    Csr Analysis Mcdonalds

    • 4575 Words
    • 19 Pages

    One organization tried to monitor McDonald’s defensive approach based on accusations and they describe that ‘adopts a defensive approach to social demands admits some errors in social responsibility but mainly defends its behavior to its critics in order to prevent further economic losses’. (Batcup, 2007). As we see here that McDonald’s main aim is to maintain their…

    • 4575 Words
    • 19 Pages
    Best Essays
  • Best Essays

    What should a company do when its core product is considered “unhealthy” or even “harmful” by the public? Is it even possible for such a company survive and thrive; or will it have to shut down its business? McDonald’s fast food has for a long time been considered unhealthy by the public. In recent years, the health conscious trends have become increasingly popular. Moreover, many scientific studies and findings have surfaced and successfully confirmed that children’s increasing intake of fast food, which often contains high sodium content, sugars, saturated fats, and calories, for a long period of time would lead to childhood obesity. Moreover, obese children have a much higher risk of many health problems such as coronary heart disease, high blood pressure, diabetes, and certain cancers--all of which are fatal if left untreated.…

    • 4655 Words
    • 19 Pages
    Best Essays
  • Best Essays

    The following is a report on the fast food market and more specifically McDonalds. This report aims to establish the strength of the fast food market and the strength of McDonalds within this market. It will help to establish what objectives McDonalds can strive towards in the future. The report consists of: a look at the organisation itself; an analysis of the market with the help of PEST analysis and Porter’s five forces; identification of strategic alternatives with the use of SWOT analysis; short, medium and long term recommendations for McDonalds.…

    • 2825 Words
    • 9 Pages
    Best Essays
  • Good Essays

    Various factors affect the management of McDonalds Company and such relate to the internal and external threats. As part of the internal problems, the complicated nature of McDonalds menu that makes it harder for the customers to choose what they want alongside the challenges of opening a new franchisee as a result of the high costs clearly affect the company. The major external threat affecting the firm is the fact that people want to eat healthy diets and therefore this greatly contributed to it losing business because of the related health concerns. The complexity of the fast-food industry has led to a situation whereby in order for firms to compete, it is essential that they differentiate their products according to the needs and preferences of the customers and at the same time ensure that they serve healthy products while being price competitive (Goodman & Cohen, 2004). Understanding the internal and external problems facing McDonalds will therefore be important, as this will help in presenting a clear action plan on how the organization will get to improve on its business performance.…

    • 1188 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Mcdonalds Pest Analysis

    • 889 Words
    • 4 Pages

    In 2002, vegetarian groups, largely Hindu, successfully sued McDonald's for misrepresenting their French fries as vegetarian.[16] Morgan Spurlock's 2004 documentary film Super Size Me said that McDonald's food…

    • 889 Words
    • 4 Pages
    Good Essays