Mcdonalds Pest Analysis

With the expansion of McDonald's into many international markets, the company has become a symbol of globalization and the spread of the American way of life. Its prominence has also made it a frequent topic of public debates about obesity, corporate ethics and consumer responsibility.
As a prominent example of the rapid globalization of American fast food industry,
McDonald's is often the target of criticism for its menu, its expansion, and its business practices. For example, in 1990, two British activists, David Morris and
Helen Steel, distributed leaflets entitled What's wrong with McDonald's? on the streets of London. McDonald's wrote to Steel and Morris demanding they desist and apologize, and, when they refused, sued them for libel in a case known colloquially as the McLibel case.

In 2001, Eric Schlosser's book Fast Food Nation included criticism of McDonald's' business practices. Among the critiques were allegations that McDonald's (along with other companies within the fast-food industry) uses its political influence to increase their own profits at the expense of people's health and the social conditions of its workers. The book also brought into question McDonald's advertisement techniques in which it targets children. While the book did mention other fast-food chains, it focused primarily on McDonald's.

In 2002, vegetarian groups, largely Hindu, successfully sued McDonald's for misrepresenting their French fries as vegetarian.[16] Morgan Spurlock's 2004 documentary film Super Size Me said that McDonald's food was contributing to the epidemic of obesity in society, and that the company was failing to provide nutritional information about its food for its customers. Six weeks after the film premiered, McDonald's announced that was eliminating the super size option, and was creating the adult happy meal.

Anthony Bourdain on his show, No Reservations, has criticized McDonald's among other fast-food restaurants for its culinary blandness. In 1999 Jos Bov vandalized a McDonald's in France to protest against the � � introduction of fast food in the region.[17] enviromental factors The soya that is fed to McDonald s chickens is supplied by agricultural giant � Cargill and comes directly from Brazil. Greenpeace alleges that not only is soya destroying the Amazon rain forest in Brazil, but soya farmers are guilty of further crimes including slavery and the invasion of indigenous peoples lands.

� The accusation is that McDonald's, as a client of Cargill's, is complicit in these alleged activities.
It has also filed numerous defamation suits. The McLibel case is probably the best known of these. McDonald's sued two Greenpeace activists for distributing pamphlets attacking its environmental, labor and health records. After the longest trial in UK legal history, McDonald's won a technical victory for showing that some allegations were untrue. But it was a massive public relations disaster since the judge also found that more than half of what was on the pamphlet was truthful, or were simply the opinions of the activists and therefore non-prosecutable. s a prominent example of the rapid globalization of American fast food industry,
McDonald's is often the target of criticism for its menu, its expansion, and its business practices. For example, in 1990, two British activists, David Morris and
Helen Steel, distributed leaflets entitled What's wrong with McDonald's? on the streets of London. McDonald's wrote to Steel and Morris demanding they desist and apologize, and, when they refused, sued them for libel in a case known colloquially as the McLibel case.

When McDonald s received criticism for its environmental policies in the 1970s, it � began to make substantial progress towards source reductions efforts.[28] For instance, an average meal in the 1970s a Big Mac, fries, and a drink required 46 � � � � grams of packaging; today, it requires only 25 grams, allowing a 46 percent reduction.[29] In addition, McDonald s eliminated the need for intermediate � containers for cola by having a delivery system that pumps syrup directly from the delivery truck into storage containers, saving two million pounds of packaging annually.[30] Overall, weight reductions in packaging and products, as well as the increased usage of bulk packaging ultimately decreased packaging by 24 million pounds annually.[31]

defamination cases McDonalds is facing problems from all areas of the PEST analysis. The company is suffering from political threats from wars between countries where the company operates, as well as from governments now adding legislation to force them to put health warnings on their products. They have also become a symbol of capitalism and Americanism

meaning that they have now become the target of terrorist groups � and attacks.
McDonalds has no control over these political factors which are making the company suffer greatly. They can only leave war stricken countries, or places where terrorism is a threat. This means a loss in revenue, as well as the company becoming smaller and therefore weaker.
McDonalds are experiencing economical problems lately too. They have found a recent slump in sales from its fastfood business, suggesting customers want more freedom of choice, something which they may not get at McDonalds. To combat this
McDonalds have bought out other companies, such as Pret

Manger. By diversifying � the company they aim to increase sales again by offering the customer more variety, as this seems to be what consumers are demanding. mcdonald