Cross-Cultural Perspectives

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Cross-Cultural Perspectives

ETH/316
3/1/2013
Michelle Clark-Washington

Cross-Cultural Perspectives

I did my research on McDonald's a global organization that has had a few cultural issues that affects them when growing outside the United States. So as we all know McDonald's is a fast food company, they started in the United States in 1940 as a barbecue restaurant. In 1948 they took a look at the restaurant and choice to change what they made and sold. They moved to a production line principle and start to make hamburger. McDonald's became a franchise in 1955 when businessman Ray Kroc purchased the chain from the McDonald brothers and started its worldwide growth. The thing that most do not know is that they our operated by a franchisee, an affiliate, or the corporation itself. Right now McDonald's restaurants are found in 119 countries around the world and they serve about 68 million customers each day, so they have had to deal with many different cultural issues. I think two issues that they have had to work through that was hard were opening in India and the outlook that they and other fast food places are the reason for fatter people. The reason that I picked the issue with McDonald's opening up in India is because pretty much everything made at McDonald's at the time was not to be eaten by most of those in India. In India most belie in and practice Hinduism, Jainism, and Buddhism which the slaughter of cattle is prohibited and their meat may be taboo so you cannot eat anything that is made with it. So because of the fact that they could not make their normal items they had to come up with a whole new line of items to sell in the area to make sure that they could make it. McDonald's open its first store in 1996 and they offered a Big Mac made with lamb instead of beef it was called the Maharaja Mac but even with that it was not enough to make sure that they could make it. They could still sell some of the items that we all know like the...
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