Uniqlo in Newzealand
UNIQLO: In New Zealand
Contents
UNIQLO Introduction Situation in New Zealand ∆The situation of New Zealand ∆The New Zealand Fashion Week ∆The Fashion Market in New Zealand UNIQLO Brand Analysis ∆SWOT ∆4P ∆Competition Situation ∆UNIQLO Brand Evaluation UNIQLO Strategy in New Zealand Conclusion
Jinseok KIM, Kiria KOIKE Hyejin LIM, Misae SUZUKI
UNIQLO Introduction
UNIQLO (http://www.UNIQLO.com)
∆Very Very famous clothes brand in Asia market (including Korea & Japan) ∆SPA Brand like Zara, H&M (Specialty Store retailer of Private label Apparel) ∆Sales of 2009 was ￥ 685 billion. (about € 6 billion)
Brief History
Basic Strategy
∆A Cheap & Basic clothes with high quality ∆Try to move on cheap & trendy clothes with high quality (nowadays) ∆For this, collaboration with celebrities, famous designers
2/16
Situation in New Zealand
∆The situation of New Zealand
New Zealand is not usually spotted for having a great potential for foreign investors, being a very small country, especially when they have a big Australian continent right next to them. However, it should be considered one of the easiest countries for Asian companies to make entry in, as they have a vast Asian population within the country. New Zealand has the population of 4,385,528 people, including 68% of Europeans, who are in New Zealand, called Pakeha, which means British European in Maori language, used to describe non-Maori population, 15% of Maori people, who are in blood line to the Indigenous peoples of New Zealand, 13% of people who categorized themselves as New Zealanders, who used to fall in the category of Europeans, 9.2 % of Asian population and 6.9 % of pacific islanders. In addition to this, New Zealand accepts a huge number of foreigners who study abroad there in New Zealand and the amount of money earned by accepting foreign students is the 5th largest in exporting business in New Zealand, creating employment for 32,000 people. In 2008, New Zealand had 20,579 Chinese
Contents
UNIQLO Introduction Situation in New Zealand ∆The situation of New Zealand ∆The New Zealand Fashion Week ∆The Fashion Market in New Zealand UNIQLO Brand Analysis ∆SWOT ∆4P ∆Competition Situation ∆UNIQLO Brand Evaluation UNIQLO Strategy in New Zealand Conclusion
Jinseok KIM, Kiria KOIKE Hyejin LIM, Misae SUZUKI
UNIQLO Introduction
UNIQLO (http://www.UNIQLO.com)
∆Very Very famous clothes brand in Asia market (including Korea & Japan) ∆SPA Brand like Zara, H&M (Specialty Store retailer of Private label Apparel) ∆Sales of 2009 was ￥ 685 billion. (about € 6 billion)
Brief History
Basic Strategy
∆A Cheap & Basic clothes with high quality ∆Try to move on cheap & trendy clothes with high quality (nowadays) ∆For this, collaboration with celebrities, famous designers
2/16
Situation in New Zealand
∆The situation of New Zealand
New Zealand is not usually spotted for having a great potential for foreign investors, being a very small country, especially when they have a big Australian continent right next to them. However, it should be considered one of the easiest countries for Asian companies to make entry in, as they have a vast Asian population within the country. New Zealand has the population of 4,385,528 people, including 68% of Europeans, who are in New Zealand, called Pakeha, which means British European in Maori language, used to describe non-Maori population, 15% of Maori people, who are in blood line to the Indigenous peoples of New Zealand, 13% of people who categorized themselves as New Zealanders, who used to fall in the category of Europeans, 9.2 % of Asian population and 6.9 % of pacific islanders. In addition to this, New Zealand accepts a huge number of foreigners who study abroad there in New Zealand and the amount of money earned by accepting foreign students is the 5th largest in exporting business in New Zealand, creating employment for 32,000 people. In 2008, New Zealand had 20,579 Chinese