uniqlo VM
UNIQLO is a LifeWear selling store, which offer you high-quality, fashionable clothing designed to be comfortable as conventional basic wear.
To shop UNIQLO, there are few areas we must pass through.
Window display:
Design principle:
Asymmetrical balance
Each side one back company logo, 3 mannequins on each side, but with different posture/ height.
Message given:
Winter coat is their key drive
Using coat, down jacket, hats, ear warmer to create a winter trends and the white color backdrop gives a “cold” environment
Design principle:
Symmetrical balance
Each side one polo shirt poster. Same number of mannequin usage at each side. Message given:
Clear polo shirt message, showing with different color
Imagine line
Entrance focal point:
Large format décor to highlight polo shirt
Point of sale décor encourage customer purchase.
Merchandise display with impact, not only using volume drive table, but also the back drop is coherence with the theme
Merchandise display round by the color wheel. From white to warm color and then to cool color. Analogous color schemes use colors that are next to each other on the color wheel.
Mannequins illustrate the fashion trend with the use of polo
Departmentalization:
Clear segmentation among tops, bottoms and essentials wear and arranged by size.
Market segment product grouping
Item and size presentation
Traffic flow:
Gridiron
Straight traffic flow which is different from other clothing retailer. Because it sell basic wear, it facilitate customer to identify their desire products and find their size / color by self-service.
Each grid have bust on top of the shelf, customer can shop easily.
Other feature area- WALL:
Due to high ceiling, store use merchandise as their display.
It also increase ability to store extra stock.
Using category signage near the goods.
This underwear wall implement vertical merchandising technique.
Style: sliphipstertrunksboxer
To shop UNIQLO, there are few areas we must pass through.
Window display:
Design principle:
Asymmetrical balance
Each side one back company logo, 3 mannequins on each side, but with different posture/ height.
Message given:
Winter coat is their key drive
Using coat, down jacket, hats, ear warmer to create a winter trends and the white color backdrop gives a “cold” environment
Design principle:
Symmetrical balance
Each side one polo shirt poster. Same number of mannequin usage at each side. Message given:
Clear polo shirt message, showing with different color
Imagine line
Entrance focal point:
Large format décor to highlight polo shirt
Point of sale décor encourage customer purchase.
Merchandise display with impact, not only using volume drive table, but also the back drop is coherence with the theme
Merchandise display round by the color wheel. From white to warm color and then to cool color. Analogous color schemes use colors that are next to each other on the color wheel.
Mannequins illustrate the fashion trend with the use of polo
Departmentalization:
Clear segmentation among tops, bottoms and essentials wear and arranged by size.
Market segment product grouping
Item and size presentation
Traffic flow:
Gridiron
Straight traffic flow which is different from other clothing retailer. Because it sell basic wear, it facilitate customer to identify their desire products and find their size / color by self-service.
Each grid have bust on top of the shelf, customer can shop easily.
Other feature area- WALL:
Due to high ceiling, store use merchandise as their display.
It also increase ability to store extra stock.
Using category signage near the goods.
This underwear wall implement vertical merchandising technique.
Style: sliphipstertrunksboxer