Karimadon Operations Audit
BA 105 OPERATIONS AUDIT BY GO, PARUNGO, SHIE, YU, ZARRAGA
Introduction
The Philippines is considered one of Asia’s top booming middle class. With the rise in status and disposable income of this emerging group, a change in purchasing patterns and brand preference can be observed. This is reflected in the industry of retail, specifically in women apparel, by a stronger volume and value growth. Global apparel industry will be valued at $1,184.1 billion by 2013, a 15.4% since 2008. Within this statistic, the global women’s clothing industry is seen to independently increase by 12% in 2014 (which will exceed $621 billion). Among the companies taking advantage of this positive outlook on the industry is the fashion label, Karimadon. Karimadon Corporation is a retail boutique that sells ready to wear women’s apparel. It was founded 32 years ago as a humble store in Greenhills creating trendy and chic fashion wear. It was founded in the year 1980 by Richard and Josie Go and has since grown and expanded into 18 company-owned branches. Karimadon is proud to design unique, yet affordable apparel for its confident, vivacious, and hardworking clientele.
Vision and Mission
The company aims to provide women with classic yet stylish choices at competitive price points. Karimadon’s mission is to become the first-choice brand for fashionistas seeking a classic and timeless look with a modern twist. After establishing itself in the local market, it hopes to expand internationally and become a global brand. However, in order to do so, they must look back at their operations and evaluate if they are ready to go forward.
Target Market
The main market of the company is composed of women of ages 18-40. These are middle class consumers seeking relatively unique designs, which are ready to wear, of excellent quality, and reasonably priced. Through the years, there have been trends of frequent buyers, which were classified as the shadow market of teens who buy clothes for
Introduction
The Philippines is considered one of Asia’s top booming middle class. With the rise in status and disposable income of this emerging group, a change in purchasing patterns and brand preference can be observed. This is reflected in the industry of retail, specifically in women apparel, by a stronger volume and value growth. Global apparel industry will be valued at $1,184.1 billion by 2013, a 15.4% since 2008. Within this statistic, the global women’s clothing industry is seen to independently increase by 12% in 2014 (which will exceed $621 billion). Among the companies taking advantage of this positive outlook on the industry is the fashion label, Karimadon. Karimadon Corporation is a retail boutique that sells ready to wear women’s apparel. It was founded 32 years ago as a humble store in Greenhills creating trendy and chic fashion wear. It was founded in the year 1980 by Richard and Josie Go and has since grown and expanded into 18 company-owned branches. Karimadon is proud to design unique, yet affordable apparel for its confident, vivacious, and hardworking clientele.
Vision and Mission
The company aims to provide women with classic yet stylish choices at competitive price points. Karimadon’s mission is to become the first-choice brand for fashionistas seeking a classic and timeless look with a modern twist. After establishing itself in the local market, it hopes to expand internationally and become a global brand. However, in order to do so, they must look back at their operations and evaluate if they are ready to go forward.
Target Market
The main market of the company is composed of women of ages 18-40. These are middle class consumers seeking relatively unique designs, which are ready to wear, of excellent quality, and reasonably priced. Through the years, there have been trends of frequent buyers, which were classified as the shadow market of teens who buy clothes for