Unilever Mission Statement

Topics: Corporate social responsibility, Management, Planning Pages: 3 (449 words) Published: April 8, 2011

We are the leading consumer products company in Pakistan, a multinational with deep roots in the country.
We attract and develop highly talented people who are excited, empowered and committed to deliver double-digit growth.

We serve the everyday needs of all consumers everywhere for foods, hygiene and beauty through branded products and services that deliver the best quality and value.

We strive to remain an ever simple and enterprising business.

We use our superior consumer understanding to produce breakthrough innovation in brands and channels.
Our brands capture the hearts of consumers through outstanding communication.

Through managing a responsive supply chain, we maximize value from Suppliers to Customers.

We are exemplary through our commitment to Business Ethics, Safety, Health, Environment and involvement in the Community.


It is unconventional as it incorporates other objectives apart from the standard nine elements that make up a mission statement. For e.g it outlines the requirements and expectations the company has of its employees. It further defines the kind of corporate culture the organization plans to maintain and promote, the “Enterprise Culture”. They also emphasize on keeping track of the changing consumer needs, innovating to “wow” their customers, winning their hearts through excellent consumer networking. Finally it mentions the commitment Unilever has towards its social corporate responsibility.

The company’s basic motto is:

“Meeting the Everyday Needs of People

The planning function involves working on strategies to achieve this goal.

Narrowing down from this we have their evolved mission as we’re told:

"Unilever's mission is to add vitality to life. We meet the everyday needs for nutrition, hygiene, and personal care with brands that help people feel good, look good, and get more out of life."

Unilever’s planning...
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