Hadi Abbas

Topics: Milk, Marketing, Dairy product Pages: 14 (4335 words) Published: January 15, 2013
Group memebers:-
1) Hadi Abbas12881
2) Zara Shahid14586
3) Jalil Afridi12147
4) Syed Irfan ullah 13060
5) Saadia Iqbal
6) Asma Zehra14569
7) Shabbar Virani

Company Profile

Engro Corporation Limited (formerly known as .Engro Chemical Pakistan Limited.) is one of the largest industrial corporations in Pakistan operating in various sectors including Fertilizer, Foods, Energy, Chemicals and Business Automation Solutions. It is a public limited company and is listed on the Karachi Stock Exchange (KSE.). The current share market price of Engro Corporation Limited, as of June 10, 2011 is PKR 187/- per share. It started operations in1957 as an Esso/Mobil joint venture which discovered the Mari Gas field near Daharki. In 1965 Esso started manufacturing and marketing fertilizers and established a full-fledgedmarketing organization which undertook agronomic programs to educate the farmers of Pakistan. As the nation’s first fertilizer brand, Engro (then Esso) helped modernize traditionalfarming practices. In 1971, Esso Pakistan Fertilizer Company Limited became Exxon Chemical Pakistan Limited and then later Engro Chemical Pakistan Limited as a result of the most successful employee buy-out in Pakistan’s corporate history. On January 1st, 2010, after a demerger of the fertilizer business, Engro Chemical Pakistan Limited was renamed Engro Corporation Limited and established as a holding company. The principal activity of the Holding Company is to manage investments in subsidiary companies and joint ventures

Vision & Mission Statements:-

Vision Statement:-
“Our vision is to become a fast expanding mega foods company.”

To be the premier Pakistani enterprise with a global reach, passionately pursuing value creation for all stakeholders"

Mission Statement:-
Engro is progressing day by day because they have a vision and mission the keeps the motivated and keeps them going. Their mission as they describe as: “Our mission is twofold, to help farmers maximize their farm produce by providing quality plant nutrients and technical services upon which they can depend. To create wealth bybuilding new businesses based on company and country strengths in petrochemicals, information technology, infrastructure, food and other agriculture sectors.”

Engro Foods Limited was officially launched as a fully owned subsidiary of Engro in 2004. Using dairy as a stepping stone to enter into the food business, the Company has established state-of-the-art processing units in Sukkur and Sahiwal, along with an ice cream production facility in Sahiwal. Top quality brands like Olper’s, Olwell, Tarang, Omore and Owsum have been successfully launched under the helm of Company’s dairy products. To support these brands and their highest standards of quality, Engro Foods has invested heavily in milk processing and milk collection infrastructure. With an acquisition of Al Safa – a fast growing and established Halal meat brand – Engro Foods is now venturing into North American market starting from Halal Foods category. The new organization, Engro Foods Canada Ltd. with a subsidiary Engro Foods USA, LLC, intends to aggressively grow the business in this market. With the vision of Elevating Consumer Delight Worldwide, Company’s signifcant focus will be towards the global operations in the years to come.


The average entrepreneur can’t come along and start a large food company. The threat of a new entrant lies within the food industry itself. Some companies have carved out niche areas in which they underwrite dairy supply. These food companies are other food services companies entering the market. * Capital requirement

* Economy of scale

The suppliers of food might not pose a big threat, cause of several reason; * No. OF Suppliers: raw milk is a standard commodity and is available in the...
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