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Under Armour Analysis

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Under Armour Analysis
Introduction
SMM requested to source fabric for Under Armour SP’18 development in a tight timeline. Under Armour controlled garment vendor’s fabric source, and approved only one TAL own sourced mill which is Penfabric. Other than Penfabric, Under Armour has no intention to approve more mills. In order to offer more varieties to customer, MS has to source fabrics from Penfabric as well as customers’ nominated mills. Finally customer selected one fabric quality which MS get from their nominated mill – Winnitex.
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