Ultratech Details

Topics: Portland cement, Cement, Concrete Pages: 11 (3277 words) Published: August 29, 2013
Board of Directors

Mr. Kumar Mangalam Birla
Aditya Birla Group
Mr. Kumar Mangalam Birla is the Chairman of the US$40 billion multinational Aditya Birla Group. Mr. Birla took over as Chairman of the Group in 1995, at the age of 28, after the untimely demise of his father. As Chairman, Mr. Birla has taken the Aditya Birla Group to an altogether higher growth trajectory. In the 17 years that he has been at the helm of the Group, he has accelerated growth, built a meritocracy and enhanced stakeholder value.... * Mrs. Rajashree Birla

* Mr. R. C. Bhargava
* Mr. M. Damodaran

* Mr. G. M. Dave
* Mr. Rajiv Dube
* Mr. Adesh Gupta

* Prof. Nirmalya Kumar
* Mr. S. B. Mathur
* Mr. S. Rajgopal

* Mr. D. D. Rathi
* Mr. O. P. Puranmalka
Executive Team

Mr. O. P. Puranmalka
Whole-Time Director, UltraTech Cement Limited.
Mr. O. P. Puranmalka is the Whole-Time Director of UltraTech Cement Limited and leads the Aditya Birla Group’s cement business. He provides strategic direction to the business and oversees the setting up of new plants, and exploring global opportunities for mergers and acquisitions. Mr. Puranmalka’s entrepreneurial abilities and deep knowledge of the cement business have guided UltraTech’s foray into areas such as ready mix concrete... * Mr. R. K. Shah

Chief Manufacturing Officer
* Mr. S. N. Jajoo
Chief Marketing Officer
* Mr. Vivek Agrawal
CEO, Star Cement Co. LLC

* Mr. K. C. Birla
Chief Financial Officer
* Mr. C. B. Tiwari
Chief People Officer
* Mr. Rahul Mohnot
Senior President, Birla White

* Mr. Prabir Ray
Executive President, 
RMC, BPD & Key Accounts
* Mr. S. K. Chatterjee
Company Secretary

The SWOT analysis about Ultra Tech cement and its position in the market. The company is one of the best in the cement industry, analysing it through the different framework of analysis in order to judge the actual situational and industrial position of the company in order to find out how actually is the company doing. The company is facing a lot of problem regarding its promotion and marketing techniques due to which it faces a short of awareness in the market due to which people are not aware of the product but instead of all the problems it is quite stable and maintain its position in the market. After performing Swot analysis of the company by reviewing porter’s 5 forces and pestel analysis company’s strategic standing and positioning have been analysed. Currently the company is having a better standing as threat of entry is very low due to high initial funds required to establish the factory setup. Contents

Ultra Tech is India’s biggest exporter of cement clinker. The company’s production plants have increase across eleven integrated area, one white cement plant, twelve grinding units and five terminals four in India and one in Sri Lanka. Most of the plants have ISO 9001, ISO 14001 and OHSAS 18001 certification. In addition, two plants have outcome ISO 27001 certification and four have received SA 8000 certification. The process of certification is at present started for the left over plants. The company exports over 2.5 million tons per annum, which is about 30 per cent of the country’s total exports. The export market comprises of countries around the Indian Ocean, Africa, Europe and the Middle East. Export is a pressure area in the company’s strategy for growth. World’s top 10 cement companies comprises of Ultra Tech Cement Limited. The company has an annual capacity of 48.8 million tones, and manufactures and markets ordinary There is blast furnace slag cement and There is Pozzolana cement. The company’s subsidiaries are Dakshin Cements Limited, Harish Cements Limited; there is Ceylinco (P) Limited and Ultra Tech Cement Middle East Investments Limited. (Kalesh, 2009) SWOT ANALYSIS:

Cement demand has grown in tandem with strong...
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