Topics: Electrolux, Marketing, Major appliance Pages: 3 (619 words) Published: February 4, 2013
Case Study: Electrolux|


In competitive business environment of today and the complex function-needs for goods, product variety is becoming more important. Electrolux AB operates as the largest appliance manufacturer in the world with customers in more than 150 countries. The company manufactures a variety of household appliances including refrigerators, washing machines, dishwashers, ovens, vacuum cleaners. Electrolux's brand arsenal includes its namesake, along with Eureka, AEG, Frigidaire, and Kelvinator, among others. In 2001, the firm held the leading market position in North America, Europe, Latin America, and Australia. To further understand the company, we analyzed Electrolux vision about the development of sustainability. Electrolux can make a positive contribution to sustainable development both through improving operations efficiency and product design. They offer a full range of household appliances to customers. The company continually works to reduce energy consumption from products and emissions from factories; they also work to ensure that employees and business partners are treated fairly. In order to reduce the cost of manufacturing products, Electrolux has been transferring more than half of its manufacturing to low-cost countries. Especially, Electrolux has goals specific on creating sustainability: corporate restructuring, climate change, sound business practices, and responsible sourcing. Moreover, based on the SWOT analysis of Electrolux, it provides us some helpful information about matching the firm’s resources and capabilities to the competitive environment in which it operates. Concrete SWOT analysis is as follows:

 | Strengths| Weaknesses|
External & Internal| * The company has long history; * Implementing a restructuring program to manufacture product in low-cost countries; * Developing the ability to design efficient products;| * Difficult to increase sales;...
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