Electrox Cleans Up

Topics: Turn LP, Electrolux, Management Pages: 3 (801 words) Published: December 5, 2012
Electrolux Clean Up

Electrolux Chief Executive Straberg breaks down barriers by bringing different departments in to work together so they could come up with creative ideas that would help him make money and get back into the competition. He broke barriers down between the engineers and designers within his company. They all worked with a group leader Kim Scott she formed an interest group. These people were all from different departments and they all came together to present a plan to marketing based on the wants and desire of people. Kim also read a skit to them and told them to pretend that they were in the person shoes and of course they all came up with creative ideas based on their own wants and desires. The advantages for Electrolux was having individuals from different departments and functional areas work together on product design is something great would be created because each of these groups work hand in hand. The designers knew how to design the engineers knew how to build and bringing it together and marketing knew how to sale the product so with these departments working together something good could be designed.

In an era with intense competition and several low-cost products on the market Electrolux use teamwork and groups to succeed by building something huge. Gadgets with drop-dead good looks and clever features that ordinary people can understand without having to pore through a thick user’s manual. Consumers are prepared to pay for good design and good performance. By adding more departments a product was created and it turned out to be a successful creation. One that the housewives would rely on in today’s society to make our jobs easier and less time consuming. Electrolux is an appliance making company. They make products such as refrigerator’s dishwashers, washing machines, vacuum cleaners and cookers. Electrolux is one of the most popular global leaders in the appliance household industry and the business...
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