Brick and Click
A brick means a retail store, and a click means an e-commerce website. The main choice when a new company is starting out is whether to have a brick or a click to get their company going. There are several advantages and disadvantages to choosing either a brick or a click.
One advantage of having a brick store to begin with is that when a new company starts people may be wary about completing a transaction online with the company as they do not know if it is trustworthy or not when giving out card details and PayPal account details and similar things. Therefore, by beginning with a brick store people can deal with others face to face and complete the transaction straight away. There is less chance of losing money or having card details stolen if you are using them yourself, rather than relying on someone or something else.
If you have a problem, it is very easy and simple to deal with it in a brick store where it may be difficult to get in contact with those on a click e-commerce website as you would need to either write a letter, use the telephone, send an e-mail or file a complaint online on the actual website and you may not get a response. In a brick store you can simply go into the shop and deal with it there and do it face to face with an employee of the company.
Another advantage of a brick store is that if there is a problem with the product you can also simply return it to the store and get a change of item or your money back, online this may be a problem as it will cost for postage and packing, it will also take much longer as well.
One of the main advantages of starting with a brick store is the possibility of hackers that could put off consumers from purchasing items online. This therefore means that some people prefer to do their shopping in person in a retail store where they can see what is happening.
Another advantage is that you can put your hands on a product and test it, to see if the customer likes the...
Please join StudyMode to read the full document