BUS 431 Sarah Student Sample IPP
Running head: SUPER STARBUCKS
Super Starbucks: A SWOT Analysis
Sarah Student
Baker College
BUS431: Management Strategy
John Kelley
June 2, 2013
Introduction
Modern companies have a great deal to consider when setting up shop. Developing a business plan in the global marketplace involves more than a vision statement and a financial backer. Firms must consider the competitive culture, in their home country and abroad, as well as the economic, social, political, legal and technological climates in the industry. This research must be done prior to developing a strategy, and can be the key to success in its implementation.
Firms must craft and execute a strategy in order to be successful in today’s global marketplace. Before they can create or implement a strategy, however, firms must know their current position in the market. One way to achieve this is through performing a SWOT analysis. A SWOT analysis is defined as “a simple but powerful tool for sizing up a company’s resource capabilities and deficiencies, its market opportunities, and the external threats to its future well-being” (Thompson, A., Strickland, A., & Gamble, J., 2010, p. 106). This tool assesses internal strengths and weaknesses of a corporation, while looking to the external environment for opportunities and threats. A SWOT analysis of the Starbucks Coffee Company will reveal its past successes, recent failures and determine a strategy for the future.
Purpose of Study
The purpose of this study is to research the business practices of a modern firm to better understand internal and external strengths and weaknesses managers face in today’s global business culture.
Limitations of Study
There were no limitations to this study.
Definitions of Terms
For the purpose of this paper, the terms partner and employee can be used interchangeably. All other terms utilized in this paper are within their generally accepted meaning. Any terms that need clarification will be within the text.
Super Starbucks: A SWOT Analysis
Sarah Student
Baker College
BUS431: Management Strategy
John Kelley
June 2, 2013
Introduction
Modern companies have a great deal to consider when setting up shop. Developing a business plan in the global marketplace involves more than a vision statement and a financial backer. Firms must consider the competitive culture, in their home country and abroad, as well as the economic, social, political, legal and technological climates in the industry. This research must be done prior to developing a strategy, and can be the key to success in its implementation.
Firms must craft and execute a strategy in order to be successful in today’s global marketplace. Before they can create or implement a strategy, however, firms must know their current position in the market. One way to achieve this is through performing a SWOT analysis. A SWOT analysis is defined as “a simple but powerful tool for sizing up a company’s resource capabilities and deficiencies, its market opportunities, and the external threats to its future well-being” (Thompson, A., Strickland, A., & Gamble, J., 2010, p. 106). This tool assesses internal strengths and weaknesses of a corporation, while looking to the external environment for opportunities and threats. A SWOT analysis of the Starbucks Coffee Company will reveal its past successes, recent failures and determine a strategy for the future.
Purpose of Study
The purpose of this study is to research the business practices of a modern firm to better understand internal and external strengths and weaknesses managers face in today’s global business culture.
Limitations of Study
There were no limitations to this study.
Definitions of Terms
For the purpose of this paper, the terms partner and employee can be used interchangeably. All other terms utilized in this paper are within their generally accepted meaning. Any terms that need clarification will be within the text.
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