October 11, 2011
The use of an SWOT analysis helps obtain information to understand the position of a company. The company chosen is Sonics Corp. This analysis will help determined whether to invest in this company. This discussion will include the company’s strengths, weaknesses, opportunities, threats, and trends. The information that follows should allow me to determine if this is a good company to invest in or not. Next I will determine the company’s internal and external stakeholders, I will determine if the stakeholder’s needs are met and what will need to happen if the needs of the stakeholders are not met.
Established in 1953, Sonic Corp has become a successful corporation across the United States. The company offers quick services with the use of micro-phoned carhop servers on roller skates. The company offers customizable menus that allow the company to differentiate itself from competitors. Sonics is known for its strong human resources and management which governs the company policies. These key factors are an attribute to the success of the company. Strength of the company is its fun cultures. The company has a trendy look that attracts customers. Customers have loved the ability to use the drive-in services or the option to dine-in on the patio. The company inventory uses Styrofoam cups, and aluminum foil, to max the cold or hot temperature of the food and drinks that plays an important role in satisfying customers. Sonics has 3500 drive-in across the United States and is one of the strongest growing drive-in services across the nation.
Sonics does not have many weaknesses but there are a few that could use strengthening. The company business slogan is mainly applicable in warm weather climates. Commercials and so forth are primarily directed toward hot summer days. Media expenditures and promotional markets are expensive to promote...