Trident Hotel

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MARKET POTENTIALITY FOR UPPER UP SCALE HOTELS (A CASE STUDY OF TRIDENT HOTEL)
A PROJECT REPORT

Submitted by
KAPIL YADAV
(2010-2012)

In partial fulfillment of the award of the diploma
Of
POST GRADUATE DIPLOMA IN MANAGEMENT

JAGAN INSTITUTE OF MANAGEMENT STUDIES, JAIPUR

JUNE 2011

BONAFIDE CERTIFICTE

Certified that this project report “MARKET POTENTIALITY FOR UPPER UP SCALE HOTELS (A CASE STUDY OF TRIDENT HOTEL)” is the bonafide work of “KAPIL YADAV” of PGDM Batch 2010-2012, who carried out the project work under my supervision.

SIGNATURE
Mr. ANUPAM SHARMA
(Sales Assistant)
Corporate Guide
Amber Fort Road, Opposite Jal Mahal, Jaipur, Rajasthan
DATE- 5 July 2011

SIGNATURE
Dr. Mayank Agarwal
(Professor) 
Jagan Institute of Management Studies (JIMS), IP-2&3, Phase-IV, Sitapura Industrial Area, Jaipur.
DATE- 5 July 2011

ACKNOWLEDGEMENT

I am grateful to “Mr. ANUPAM SHARMA (Sales Assistant)” whose encouragement, guidance and support from the initial to the final level enabled me to develop an understanding of the subject.

I am grateful to “Dr. Mayank Agarwal (Professor, JIMS Jaipur)” whose guidance enabled me to complete the project as per requirements.

Lastly, I offer my regards to all of those who supported me in any respect during the completion of the project.

SIGNATURE

KAPIL YADAV
PGDM- I
2010-2012
DATE: 5 July 2011

TABLE OF CONTENTS
* AN OVERVIEW OF THE HOSPITALITY INDUSTRY 5
* ABOUT M.S. OBEROI…………………………………... 7 * GROUP HOTELS………………………………………...11 * INTRODUCTION………………………………………...12 * KEY COMPONENTS IN HOTEL INDUSTRY………...19
* INTRODUCTION ABOUT PROJECT………………….21
* RESEARCH METHODOLOGY……………………….. 23 * ANALYTICAL FINDINGS & ANALYSIS...……...……28 * SWOT ANALYSIS OF TRIDENT HOTEL…………….32
* QUESTIONNAIRE FINDINGS AND FINDINGS……..35
* KEY FINDINGS…………………………………………..42 * RECOMMENDATION & SUGGESTIONS…………….43
* CONCLUSION………………….…………………………44 * APPENDIX…………………………………………………45 * BIBLIOGRAPHY……………………………………….....48 AN OVERVIEW OF THE HOSPITALITY INDUSTRY & ITS OPERATIONS

From time immemorial, Hotels have always been classified in people’s memories as places where one’s basic needs are catered to, in return for money. The importance of this as an industry further increased with the advent of steam engines and later aero planes. However, there has been a conscientious effort on the part of the hotel industry to change this outlook over the past 2 decades. The results of this are the hotels that we see today. Hotels today not only cater to the basic needs of the guest like food and shelter but provide much more than that, like personalized services for both personal as well as business aspects such as boardrooms, conference halls, Laundry services, spa therapy, business center, fitness centers etc. In spite of the continuous emergence of various forms of hotels and other challenges such as economy, recessions and epidemic illnesses, the industry continues to perform its primary role that of serving people.

HOTEL OPERATIONS: - An accommodation hotel of any size today, requires the assistance of certain basic functions or 4departments for the smooth and efficient running of the hotel. Some of the basic functions are listed below:-

Front office department- It acts as the public face of the hotel, primarily by greeting hotel patrons and checking in guests. It also provides assistance to guests during their stay, right from the registration and reservation of guests to their accommodation, food and beverage and receiving of payments. As all the transactions passes through this department, it is known as the nerve centre of the hotel and is typically composed of:

* The Reception...
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