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CLUSTER TWO QUESTION:
Examine the merits and limitations of the observation method in data collection. Illustrate your answer with suitable example.

WORK PLAN
1.0 INTRODUCTION

2.0 MEANING OF OBSERVATION

3.0 TYPES OF OBSERVATION
3.1 PARCIPANT OBSERVATION
3.2 NON PARTICIPANT
4.0 MERITS OF OBSERVATION IN DATA COLLECTION
5.0 LIMMITATION OF OBSREVATION IN DATA COLLECTION

1.0 INTRODUCTION
Observation is one way to collect primary data observation is purposeful and systematic and selective way of watching and listening to an interaction or phenomenon as it takes place under this section here below there is of meaning observation, types of observation and merits and limitations of observation method in data collection.

2.0 MEANING OF OBSERVATION
Observation is the process whereby a researcher involves him or herself in the group observing in Oder to get information needed in the particular study. Observation method is commonly used in studies relating to behavioral sciences .In way we all observe things around us but this sort of observation is not a scientific observation. Observation becomes a scientific tool and the method of data collection for research when it serves and formulated research purpose is systematically, planned and recorded and is subjective to checks and controls on validity and reliability. Under observation method of collecting data in the field, the information sought way investigators ‘own direct observation without asking from respondent. For example in the study of consumer behavior the Investigator instead of asking the brand of wrist watch used by respondent may he or she look at the watch.

3.0 TYPES OF OBSERVATION
Generally there are two types of observation which includes Participant observation and Non Participant observation depending on the observer involving or less involving in the group that is he or she is observing.

3.1 PARTICIPANT OBSERVATION
Is a type of observation in...
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