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Magazines today are a huge part of publishing and with people in the UK spending around £2 billion on magazines every year it's a big business. With over 3300 consumer magazines to choose from, its a competitive one too. In an article it was said that “Magazines began as genteel soapboxes from which literate men expounded their points of view, in essay or satire.” (Art Kliener, 1981) Oxford Dictionary defines a magazine as “a periodical publication containing articles and illustrations, often on a particular subject or aimed at a particular readership” but it doesn't really do what makes a magazine justice. The first magazine to ever be published is considered to be Erbauliche Monaths-Unterredungen (Edifying Monthly Discussions) published in Germany in 1663 by Johann Rist. The first British magazine; The Gentlemen's Magazine, was started in 1731 and is considered to be the first modern magazine. Sceptics predicted the decline of magazines several times throughout history, for example during the 1920's when commercial radio was introduced, then again in the 1930's when cinema became big. But instead the industry has only grown. The power of magazines comes from personal identity shown through content and the combination of colour, design and tone. Holiday and travel magazines in the UK have been strongly influenced by other media like television and newspaper publishers. The fact that more and more British people are buying holiday homes abroad and making use of cheap flight companies has created a significant market for travel magazines. They have established themselves as great examples of both writing and photography. Three of these travel magazines are National Geographic Traveller, Conde Nast Traveller and Wanderlust Travel Magazine. National Geographic as a brand is huge and internationally recognised. The travel magazine was launched in 1984. In a report it was said “National Geographic’s “voice” is trustworthy, and veteran. It conveys it has been there and done the research, and is eager to offer an account of the facts and the stories behind them.” The brand was established in 1888 by 33 men who wanted to create a “society for the increase and diffusion of geographical knowledge.” It celebrates adventure and exploration and focuses on increasing global understanding. National Geographic Traveller is a magazine for active and curious travellers. It uses a mix of storytelling and you-are-there type photography. Its features mainly focus on both domestic and foreign destinations, personal travel, food and restaurants, amazing places to stay, photography, adventure, ecotourism, road trips, cultural events, and travellers, it is a lively almost mini guidebook to help consumers plan their trips. Conde Nast Traveller is one of the most popular travel magazines currently on the market, it was first published in 1953 by conde nast. What sets it apart is an obvious willingness to find new and exciting locations that are accessible enough as to make them worthwhile to a everyone. Wanderlust is said the UK's leading travel magazine. It is aimed at people with a real passion for travel, it was launched in 1993 by Paul Morrison and Lyn Hughes, who first dreamed up the project on a flight to Ecuador. Frustrated by an absence of a magazine which combined the perfect mix of wildlife, activities and cultural insight, inspirational writing and photography. They decided then to create a magazine brimming with impartial information and fresh ideas. The style of the three magazines is very different. National Geographic has a classic established style, with lots of clean white space and a variety of typefaces. Any given page will feature several fonts and each article usually has a running colour theme. The colours used are mostly bright pastel colours. The layout of the pages is very straightforward and neat with everything fitting together like building blocks. National Geographic describes the style as...
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