PUB 375 NOTES
WEEK 2
Definition
Magazines are printed and bound publications offering in-depth coverage of stories often of a timeless nature. Their content may provide opinions and interpretation as well as advocacy. They are geared to a well-defined, specialized audience, and they are published regularly, with a consistent format.
- What is a magazine now?
Magazine Structure
Part 1: Introduction to magazines
Part2: Magazine Jobs
Part 3: Editorial
Part 4: Publishing
Part 1: Introduction to Magaines
Magazine’s Function / Purpose
Inform
Interpret
Entertain
Advocate
Service
Largest component of a consumers magazine
Maisonneuve is Canada’s best kept secret… art, culture, politics and stunning visuals, four times a year in English.
Content:
Magazines offer in-depth coverage and are highly specialized.
Audience:
“Editors and editorial teams think of content and audience is tandem.”
Information Collection
PMB: Print Measurement Bureau
PMB Print Measurement Bureau is “Canada’s leading syndicated study for single-source data on print readership, non-print media exposure, product usage and lifestyles.” (PMB Website)
“Offers single-source data on print readership, non-print media exposure, product usage and lifestyle’s.”
Demographics and Psychographics
Magazine poll readers for demographic and psychographic profiles of their readership
Demographics are the statistical identifiers of a population
Psychographics are the less easily quantifiable information
Demographic profile is a market segment that has similar statistical traits. For instance male, readers, 18 to 21
Persona Marketing
AAM: Alliance for Audited media (FORMERLY: ABC, Audit Bureau of Circulation)
“Provides independent, third-party circulation audits of print circulation and website activity.
Magazine Reach
Local
Regional
National
International
Magazine Categories
Consumer
Business-to-business (trade)
Association
National Geographic (You pay and subscripted)
Special interest
Definition
Magazines are printed and bound publications offering in-depth coverage of stories often of a timeless nature. Their content may provide opinions and interpretation as well as advocacy. They are geared to a well-defined, specialized audience, and they are published regularly, with a consistent format.
- What is a magazine now?
Magazine Structure
Part 1: Introduction to magazines
Part2: Magazine Jobs
Part 3: Editorial
Part 4: Publishing
Part 1: Introduction to Magaines
Magazine’s Function / Purpose
Inform
Interpret
Entertain
Advocate
Service
Largest component of a consumers magazine
Maisonneuve is Canada’s best kept secret… art, culture, politics and stunning visuals, four times a year in English.
Content:
Magazines offer in-depth coverage and are highly specialized.
Audience:
“Editors and editorial teams think of content and audience is tandem.”
Information Collection
PMB: Print Measurement Bureau
PMB Print Measurement Bureau is “Canada’s leading syndicated study for single-source data on print readership, non-print media exposure, product usage and lifestyles.” (PMB Website)
“Offers single-source data on print readership, non-print media exposure, product usage and lifestyle’s.”
Demographics and Psychographics
Magazine poll readers for demographic and psychographic profiles of their readership
Demographics are the statistical identifiers of a population
Psychographics are the less easily quantifiable information
Demographic profile is a market segment that has similar statistical traits. For instance male, readers, 18 to 21
Persona Marketing
AAM: Alliance for Audited media (FORMERLY: ABC, Audit Bureau of Circulation)
“Provides independent, third-party circulation audits of print circulation and website activity.
Magazine Reach
Local
Regional
National
International
Magazine Categories
Consumer
Business-to-business (trade)
Association
National Geographic (You pay and subscripted)
Special interest