Transition from Print Media to New Media
History of Media Assignment Submitted by: Nina George, Aashik.V.Ajith New media has emerged from the print media. But its target audience is different from that of print media. Today, we have young readers getting attracted towards new media. This is because they feel that they really don’t need to waste their time reading when they could easily see or watch whatever they want to with audio and video, now a days the younger generation has gained a presence for it due to advances in technology and just reading a book for “fun” has started to become something of the past.
The first news websites were launched by media houses around 1986. But, as you have already studied, these web editions were simply replicas of the respective print editions. The function of these websites was nothing more than generating awareness about the existence of these media houses. The actual transition in India happened after 1996 when several independent media houses tried to bring out a news website. But after 2000, most of the independent media organizations along with their websites closed down. That was the time when the phenomenon of convergence became popular. Convergence means the coming together of different forms of mass media.
Ever since the first murmurs of electronic media, print media has always felt an undue threat, first from the radio and then from television. And now the Internet is seemingly up against the vast and widely spread print media.
When the radio came in the early 1930s, everybody felt that newspapers would become obsolete. When television came in
The first news websites were launched by media houses around 1986. But, as you have already studied, these web editions were simply replicas of the respective print editions. The function of these websites was nothing more than generating awareness about the existence of these media houses. The actual transition in India happened after 1996 when several independent media houses tried to bring out a news website. But after 2000, most of the independent media organizations along with their websites closed down. That was the time when the phenomenon of convergence became popular. Convergence means the coming together of different forms of mass media.
Ever since the first murmurs of electronic media, print media has always felt an undue threat, first from the radio and then from television. And now the Internet is seemingly up against the vast and widely spread print media.
When the radio came in the early 1930s, everybody felt that newspapers would become obsolete. When television came in