Kristi RenyerUniversity of Central Missouri
Abstract
Trader Joe’s is a grocery store chain opened in California in 1967 CITATION Gle11 \l 1033 (Llopis, 2011). The company takes pride in keeping their experience unique with the way employees dress, their plan for success and keeping things original CITATION Gle11 \l 1033 (Llopis, 2011). They change the way they place product shelves and tables constantly CITATION Gle11 \l 1033 (Llopis, 2011). Trader Joe’s takes creativity and innovation to the next level. The average store size is 8000 to 12000 square feet and typically has a modular design CITATION Joh10 \l 1033 (Case 1: Trader Joe 's: Keeping a Cool Edge, 2010). The …show more content…
Trader Joe’s effectively completes all four of these objectives with great success. The company demonstrates good planning skills when they know there is always room for improvement to their business CITATION Gle11 \l 1033 (Llopis, 2011). They are never completely satisfied. They search looking for ways get new ideas, mainly because their ultimate goal is to make the customer leave happy. They ask customers to complete a consumer response card available at the front counter of every store CITATION Gle11 \l 1033 (Llopis, 2011). When it comes to organization Trader Joe’s employees never fails to be put together. The business values their employees by dressing them in Hawaiian shirts and performing as guides assisting the location of ahi jerky, ginger granola, baked jalapeno cheese crunchies, and even your ordinary foods such as milk CITATION Joh10 \l 1033 (Case 1: Trader Joe 's: Keeping a Cool Edge, 2010). They enter the leading side of things when they hold less stock than a normal supermarket which they believe allows them to sell quality products at lower prices CITATION Joh10 \l 1033 (Case 1: Trader Joe 's: Keeping a Cool Edge, 2010). They control themselves with their cost saving measures “Every penny we save is a penny you save”, says CEO. Trader Joe’s looks at every side of the management process by keeping their stores small and staying away from larger …show more content…
To compromise for this every employee must go through training programs to learn loyalty and how to treat customers CITATION Gle11 \l 1033 (Llopis, 2011). The training also teaches managers to love their employees and how to provide customer satisfaction CITATION Gle11 \l 1033 (Llopis, 2011). I do believe that Trader Joe’s has what it takes in both management and service skills in order to succeed. Their only downfall to success is that they don’t advertise on TV, billboards, or speak with reporters to get their name out there CITATION Joh10 \l 1033 (Case 1: Trader Joe 's: Keeping a Cool Edge, 2010). They provide great management skills and just maybe one day the company will become even larger than it is now. Who knows maybe they won’t need the advertising for success at all a simple friendly manager and employees can do the trick by the simple word of