Tqm Report Bench Marking
The Benchmarking is essential tool for continuous quality improvement for
I
Department of Business Administration Total Quality Management Report on Benchmarking for Zong
Submitted To
Madam Shahina Amin
Prepared By
Fawad Khan (Roll # 914521) MBA IV-Sec “A” Evening
II
Acknowledgment
First thanks to Almighty Allah who guided me to a bright future. I would like to acknowledge those who help me to provide this report a success. My teacher Madam Shahina Amin whose guidance and learning in class, which helped me a lot to understand the concepts of quality. I am also thankful to my family who accommodated me during that long hours of work in my report and all the friends and colleagues who equally encouraged me. I would also like to appreciate the co-operation from my classmates at Federal Urdu University of Arts, Science & Technology who boosted my morale and encouraged me to strive for better results.
Fawad Khan
III
Abstract
At first for setting the benchmark for Zong for its continuous improvement in quality, I have gather the data and did the practical study, during the practical study I had found for making a benchmark for Zong, the best company would be Mobilink, because Mobilink has a huge share in market in term of subscribtion, and Zong has the lowest subscription but its average is very high to any company in the industry. After analyzing the pros and cons of the report I have found that Zong, in future could be a market giant or leader, but it have to compete the other cellular services provider in term of quality. Zong can compete in term of quality if it attains that strength of Mobilink as quickly as possible by doing more investments. Also it had to improve its weakness which are mention in Zong’s S.W.O.T. Analysis. Zong can also grab more profits ultimately improve its performance if it grab the opportunities especially on the way of Shahrah-e-Resham. Zong should kept eye on price war which is can be a potential threat for
I
Department of Business Administration Total Quality Management Report on Benchmarking for Zong
Submitted To
Madam Shahina Amin
Prepared By
Fawad Khan (Roll # 914521) MBA IV-Sec “A” Evening
II
Acknowledgment
First thanks to Almighty Allah who guided me to a bright future. I would like to acknowledge those who help me to provide this report a success. My teacher Madam Shahina Amin whose guidance and learning in class, which helped me a lot to understand the concepts of quality. I am also thankful to my family who accommodated me during that long hours of work in my report and all the friends and colleagues who equally encouraged me. I would also like to appreciate the co-operation from my classmates at Federal Urdu University of Arts, Science & Technology who boosted my morale and encouraged me to strive for better results.
Fawad Khan
III
Abstract
At first for setting the benchmark for Zong for its continuous improvement in quality, I have gather the data and did the practical study, during the practical study I had found for making a benchmark for Zong, the best company would be Mobilink, because Mobilink has a huge share in market in term of subscribtion, and Zong has the lowest subscription but its average is very high to any company in the industry. After analyzing the pros and cons of the report I have found that Zong, in future could be a market giant or leader, but it have to compete the other cellular services provider in term of quality. Zong can compete in term of quality if it attains that strength of Mobilink as quickly as possible by doing more investments. Also it had to improve its weakness which are mention in Zong’s S.W.O.T. Analysis. Zong can also grab more profits ultimately improve its performance if it grab the opportunities especially on the way of Shahrah-e-Resham. Zong should kept eye on price war which is can be a potential threat for
References: http://en.wikipedia.org/wiki/Mobilink http://en.wikipedia.org/wiki/ZONG http://www.groupin.pk/blog/mobile-communications-and-mobile-commerce-opportunities-challenges-in-pakistan/ http://www.groupin.pk/blog/mobile-phone-subscribers-in-pakistan-crossed-100-million-count/ http://www.mobilinkgsm.com/about/customer.php http://www.mobilinkgsm.com/about/network.php http://www.youtube.com/watch?v=O_P1MQqlMqg http://www.zong.com.pk/ http://www.zong.com.pk/cs_center.html http://www.zong.com.pk/index_coverage.html# Pages No 10