A Comparative Analysis of Babylon Garments Limited with Its Competitors

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Internship Report

A Comparative Analysis of Babylon Garments Limited with its competitors

“A Comparative Analysis of Babylon Garments Limited with its competitors”

Submitted to
First Supervisor Sharmin Shabnam Rahman Lecturer BRAC Business School

Second Supervisor Anup Chowdhury Senior Lecturer BRAC Business School

Submitted by
Maisia Hussain ID: 05204018

Date of Submission: 11th May, 2010

Letter of Transmittal
11th May, 2010 Sharmin Shabnam Rahman Academic Supervisor BRAC Business School BRAC University Subject: Submission of the Internship report on “A competitive analysis of Babylon Garments Limited with its competitors” Dear Madam, With due respect, as student of BRAC Business School, I have prepared my internship report on “A competitive analysis of Babylon Garments Limited with its competitors” I have tried my level best to follow your guidelines in every aspect of planning of this report. I have also collected what I believe to be the most important information to make this report specific and coherent as possible. I enjoyed the challenge of preparing the report as it provided me with an opportunity to enlarge knowledge. I am honestly thankful for your guidance during the preparation of this report. I hope you will appreciate my effort. I have done the study in a complete form and I have tried my level best to conduct this in a professional manner. It is true that, it could have been done in a better way if there were not limitations. I hope you will asses my report considering the limitations of the study. Yours sincerely, Maisia Hussain ID: 05204018


First, I want to thank my supervisor Sharmin Shabnam Rahman for providing the format and make me able to understand about the format. I also thank her for providing suggestions for making this report. I also like to thank my second supervisor “Anup Chowdhury” for his instructions and my organization supervisor “Mr. Saiful Hoque” for helping me a lot to understand the official work and preparing the report. My colleagues also help me a lot. I also cannot ignore the participation of other departments who helped me with some extra information. So warm thanks to them for supporting me and give me adequate amount of data.


Executive Summary

Babylon garments started its journey in 1986 by its five boards of directors. It is one of the major garments manufacturing organization in Bangladesh. This organization increasingly reducing its rejection and rework rate in-process and final garments in order to ensure product quality and delivery time as per buyer requirement and increase profitability. Babylon will ensure sufficient training and suitable work to increase productivity and skills of the employee.

Now Babylon Garments has a 90000 square feet area. Its production capacity is around 240000, number of machines 1500 and number of employees at least 4000.

In my report I tried to cover a short profile of Babylon group and major customers of Babylon garments. It also includes responsibilities of a merchandiser, my activity and the problems I faced and some recommendation. In addition, I included a short profile of 3 major competitors. Apart from this I also covered marketing mix (4p’s) of Babylon Garments. In the competitive analysis part I tried to compare Babylon Garments with its competitors.


List of Abbreviation

WRAP=Worldwide responsible apparel production CVC=Chief value cotton T/C=Tetron cotton L/C=Letter of credit BTB=Back to back CM =Cutting and making


List of Illustrations
2.1 2.2 2.3 2.4 3.1 3.2 4.1 4.2 4.3 4.4 4.5 4.6 4.7 4.8 4.9

Sample Section Cutting Section Knit Unit Embroidery Unit Sewing section Finishing Section Sample Section Cutting Section Sewing Section Store Cutting Section Sewing Section Finishing Section Store Merchandising Section

5 6 7 7 12 13 16 18 19 19 21 22 23 25 25


Table of Content
Letter of Transmittal...
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