Tourism in Kuching

Sarawak, Ecotourism, Tourism

Tourism and Hospitality Management Individual Assignment
Kuching - Heaven on Earth
Amanda Lim Yen Thang
HELP University College

Kuching - Heaven on Earth
Situated on the island of Borneo is Malaysia’s largest state, Sarawak, where its capital, Kuching, lures tourists and travellers over with its beauty of a great green environment and the friendliness of its people, who are also known as Kuchingnites. Kuching is known as the one place where one can get closest to living in heaven. It’s one of those places that welcomes everyone from anywhere in the world and at the same time, offers a home, be it to permanent citizens or just temporary visitors. Kuching is a special place, everything about it - its people, its food, its culture, and its diversity, just makes it unique and a wonderful environment to live in. Kuching offers tourists many spots to visit and many things to experience, and among the tourism segments, the more widely known tourism in Kuching would be its culture, heritage and historical tourism, and nature tourism. This essay will discuss these segments of tourism in Kuching and explain why Kuching is known to be “heaven on Earth”.

Culture, heritage, and historical tourism is defined as tourists’ trips that sport cultural activities, as well as experiences and interaction with local people. Culture and heritage, as cited by John R. Walker (2009), are “our legacies from the past, what we live with today, and what we pass on to future generations.” According to, culture, heritage and historical segment has been growing increasingly at a rate that is higher than that of tourism worldwide over the last five years. Estimated that around 20% of tourists’ trips worldwide feature some form of cultural, heritage, or historical activity, the size of this particular market is likewise estimated to be over 160 million trips annually. Since it...
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