Tourism Experience
Abstract: There has been considerable attention focused on the tourism experience over the past decades, and a handful of studies are consistently conducted to explore how to successfully create and manage tourism experience. This essay aims to concentrate on the key constructs that associated with experience economy and apply them to a specific case (Dreamworld) to gain the implications for the development of tourism system. Keywords: tourism experiences, characteristics, memorable, five design principles, implications
In the recent decades, the economic development has seen a dramatic transformation due to the enormous enhancement in the technology and the emergence of diverse demands (Knutson, Beck, Kim, & Cha, 2007). The public consumption is no longer restricted to the product or service which has ever been highly valued. It seems to be increasingly significant for consumers to seek an added value from the regular economic exchange process, which is called experience. Some of study results indicate that the consumption of experience is the one of incentives of the fastest growing sectors in the world (Pine & Gilmore, 1998; Richards, 2001), and it is especially in the tourism industry that staging experience is the vital approach to satisfy the tourists and establish the competitive business (Oh, Fiore, & Jeoung, 2007).It is clear that tourism organizations should not be content to understand the importance of tourism experience. More importantly, the implement of effective methods which can create the memorable experience for tourists is critical to the successful business. In this essay, the Dreamworld would be used as a typical example of the tourism organization that endeavors to provide tourists with memorable experiences. Before analyzing the features of memorable experiences, the key concepts associated with the experience economy will be identified and discussed. Then, it will illustrate how the tourism attractions design memorable experiences which
In the recent decades, the economic development has seen a dramatic transformation due to the enormous enhancement in the technology and the emergence of diverse demands (Knutson, Beck, Kim, & Cha, 2007). The public consumption is no longer restricted to the product or service which has ever been highly valued. It seems to be increasingly significant for consumers to seek an added value from the regular economic exchange process, which is called experience. Some of study results indicate that the consumption of experience is the one of incentives of the fastest growing sectors in the world (Pine & Gilmore, 1998; Richards, 2001), and it is especially in the tourism industry that staging experience is the vital approach to satisfy the tourists and establish the competitive business (Oh, Fiore, & Jeoung, 2007).It is clear that tourism organizations should not be content to understand the importance of tourism experience. More importantly, the implement of effective methods which can create the memorable experience for tourists is critical to the successful business. In this essay, the Dreamworld would be used as a typical example of the tourism organization that endeavors to provide tourists with memorable experiences. Before analyzing the features of memorable experiences, the key concepts associated with the experience economy will be identified and discussed. Then, it will illustrate how the tourism attractions design memorable experiences which
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