Billboard Locations in Lahore
Understanding advertising
What is advertising?
• The paid promotion of goods and services
• A means of developing a perceived want or need for a specific product on the part of target markets
• A way of attracting the potential customer to the point of sale
• A means of informing and communicating essential information Creating the right message
The advertisement should convey the following important information to the potential customer:
• Introduce a particular product/service
• Explain the product or service
• Demonstrate its unique selling points
• Provide an indication of price
• Indicate where the product is available/distributed for sale
Advertising and the tourism industry
Advertising in the tourism industry is somewhat different to other industries. A holiday is an intangible product that the consumer can’t see or touch before they buy. Often the customer will pay for the product before experiencing it.
The battle for the tourism dollar is increasingly competitive.
The modern tourist is adventurous and seeks an experience with a high degree of participation. Given these factors and the wide choice of tourism product available, customers have high expectations of product quality and value for money.
With this in mind, advertising priorities should consider:
• Who would find your product most appealing?
• What are the potential customers’ needs and desires?
• What creative methods can be utilised to generate interest in a particular product?
• What is the best way to reach these customers?
Even the most appealing product requires some form of promotion in order to maximise sales and financial return. Advertising can help raise awareness of a product and create an appealing product image.
Tips for creating effective advertising
Before spending any money on advertising, it is important to conduct research to ensure an advertising campaign will be effective and create a competitive edge. Consider the following:
What is advertising?
• The paid promotion of goods and services
• A means of developing a perceived want or need for a specific product on the part of target markets
• A way of attracting the potential customer to the point of sale
• A means of informing and communicating essential information Creating the right message
The advertisement should convey the following important information to the potential customer:
• Introduce a particular product/service
• Explain the product or service
• Demonstrate its unique selling points
• Provide an indication of price
• Indicate where the product is available/distributed for sale
Advertising and the tourism industry
Advertising in the tourism industry is somewhat different to other industries. A holiday is an intangible product that the consumer can’t see or touch before they buy. Often the customer will pay for the product before experiencing it.
The battle for the tourism dollar is increasingly competitive.
The modern tourist is adventurous and seeks an experience with a high degree of participation. Given these factors and the wide choice of tourism product available, customers have high expectations of product quality and value for money.
With this in mind, advertising priorities should consider:
• Who would find your product most appealing?
• What are the potential customers’ needs and desires?
• What creative methods can be utilised to generate interest in a particular product?
• What is the best way to reach these customers?
Even the most appealing product requires some form of promotion in order to maximise sales and financial return. Advertising can help raise awareness of a product and create an appealing product image.
Tips for creating effective advertising
Before spending any money on advertising, it is important to conduct research to ensure an advertising campaign will be effective and create a competitive edge. Consider the following: