B. A. PROGRAMME APPLICATION COURSES
Convenor & Coordinator
Prof. K.V. Bhanumurthy
Dr. Abha Mathur
The application course aims to familiarize the students with a brief background of tourism, its concepts, development and scope with special reference to India.
Expected Learning Objectives
Considering that Tourism Industry is experiencing a phenomenal growth world over, a student who has studied this course would be equipped to work in a Travel agency. Required: Some knowledge of computers and an idea about Information Technologies
Marks Wise details
Total Marks Break-up-of Marks : : 75 marks 25 marks 100
Annual Examination : Internal Assessment :
Students other than in Regular course shall have annual examination for 100 marks.
Structure of Question Paper
5 Questions of 15 marks each with internal choice. Each Question may have sub parts of equal/unequal mark distribution out of 15 marks.
Syllabus Detail with required number of lectures.
Topic Unit-I - Tourism: Concepts & Perspectives - Tourism Products - Tourism Economy - Approaches to Tourism Development Total lessons in Unit I & 6 Total Lectures = 6 7 7 6 26 2 Lectures
Topics Unit – II - Air, Road and Rail Travel arrangements - Travel Organisations - Basics of Ticketing Total Lesson in Unit – II - 4 Total Lectures
No. of lectures
7 4 5
Unit – III - Tourism Marketing - Tourism and changing communication technologies 10 6
- Computer Reservation System Total lesson in Unit – III– 4 Total Lectures
Unit – IV - Tourism in India - Globalization and Tourism - Tourism: Incoming & Outgoing Total Lessons in Unit – V – 6 Total Lectures 21 7 9 5
Unit – V - Emerging Dimensions - Emerging Concepts for Effective Tourism - Emerging Tourism Scenario - Socio- Cultural and Ecological Impact of Tourism Eco-friendly Tourism Total Lessons in Unit V - 3 Total Lectures 15 6 3 6
Total Lessons for Tourism Total Lectures Required
Four Lectures per week
LESSON –1 TOURISM – CONCEPT & PERSPECTIVES
1.0 1.1 1.2 1.3 1.4 1.5 1.6 1.7 Introduction Objectives Changing facets of Tourism Different perspectives on the study of Tourism Importance of Managerial and Economic Perspective Tourism- Meaning and Definition Difference between travel and tourism Definitions 1.7.1 1.7.2 1.7.3 1.7.4 1.7.5 1.8 1.9 1.10 1.11 Visitor Tourist Excursionist Incoming Tourist Outgoing Tourist
Summary Glossary Self Assessment Exercise Further Readings
In this course you will learn about the essential features of tourism industry, definition and meaning of various concepts, how to make travel arrangements, travel management, tourism marketing, tourism in India including emerging dimensions. In this lesson you will understand the different perspectives on the study of tourism, know the meaning of the term ‘tourism’, ‘visitor tourist’, ‘excursionist’, ‘inbound’ and ‘outbound tourist’ and the difference between travel and tourism
• • To understand the need to study Tourism in view of the changing scenario To familiarise you with different perspectives on the study of Tourism
• • • •
To explain the meaning and definition of Tourism To find out the difference between Travel and Tourism To explain the definition of a Visitor, Tourist, Excursionist To identify who all are included in the definition of tourist
1.2 CHANGING FACETS OF TOURISM
From the very inception of life, travel has fascinated man. Travel and tourism have been important social activities of human beings from time immemorial. The urge to explore new places within one’s own country or outside and seek a change of environment & experience has been experienced from ancient times. Tourism is one of the world’s most rapidly growing industries. Much of its growth is due to higher disposable incomes, increased leisure...
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