Total Quality Management Apple

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In partial fulfillment of the subjectTOTAL QUALITY MANAGEMENTFriday 1:00pm – 4:00pm| A Study on the TQM approach of Apple Inc.|
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Submitted by: GLEEZLE ASHLEY A. BELARDOStudent no.: 10 -11077Submitted to: Professor MedinaDate: December 14, 2012| |
TABLE OF CONTENTSINTRODUCTION………………………………………………………………………3BODY/ RESEARCH…………………………………………………………………...6REFERENCES………………………………………………………………………...10| |

INTRODUCTION
Apple Inc. Is an American multinational electronics and software company established by Steven Jobs and Stephen Wozniak on April 1, 1976, in Cupertino, California. Apple Inc. Has become the market leader in their industry by supplying price worthy products which possess high value in terms of their genius technological design from their I- pods, I-phones to Macbook and extending it to their software like I-tunes and games which are at reasonable prices. The main competitors in their industry are Microsoft, Blackberry, Nintendo, Sony, Rhapsody, DELL, Nokia, HP, Samsung and LG. The Apple is known for their innovation in the technology and so do is supply chain. Apple has become a world leader in the personal electronic entertainment industry. Apple leads the digital music revolution with its iPods and iTunes online stores. The company reinvented the mobile phone with its revolutionary iPhone and application stores, and has recently introduced its magical iPad that is defining the future of mobile media and computing devices. The Apple Store, which is a retail store owned and operated by Apple Inc., has opened 283 stores as of December 2009, which are located in 10 countries. The company's products are also sold worldwide through its online stores, its direct sales force, and third-party wholesalers, resellers, and value-added resellers. Music, audio books, ipod games, music videos, episodes of television programs, and movies can be downloaded off the itunes Store on Mac or Windows computers, and on the ipod Touch and iphone. Apple's most popular products include their line of Macintosh personal computers, ipod portable media players, and the iphone. Apple Inc. is such a large corporation that it has all levels of management from upper to lower. The organization has all types of managers including line managers whose work directly contributes to the production of apples goods and services. They also have staff managers who use their special technical expertise to support line workers (marketing, accounting, human resources, and legal services). The company has both functional managers, who are responsible for one area of activity, and general managers, who are responsible for complex areas. Steve Jobs the CEO and Co-Founder of Apple Inc. is known for having a temperamental management style. He has gone against the traditional management style, being strict with employees causing some fear but also praising them. Jobs is a perfectionist who pays close attention to detail, which can drive some of his subordinates crazy from his constant demands. He has no compromise "attitude when developing products for Apple. He creates many prototypes and mock-ups which are constantly being edited and revised by being passed back and forth between designers, engineers, programmers, and managers, and then back again. His obsession with excellence has created an amazing development process which turns out great products. Apple Inc. Is very modern in everything they do which has caused them to already follow some of the common trends including: shorter chains of command, less unity of command, wider spans of control and more delegation and empowerment. Today, technology companies are starting to not talk about their product, rather the solutions or customer experience that is offered. The organization is one of the most competitive because it is constantly being one of the first to look to new trends to improve, while others companies are still trying to compete and keep up with Apple's trends. Trends of...
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