Total Quality Management Apple

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Total Quality Management Apple

By | Feb. 2013
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In partial fulfillment of the subjectTOTAL QUALITY MANAGEMENTFriday 1:00pm – 4:00pm| A Study on the TQM approach of Apple Inc.|
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Submitted by: GLEEZLE ASHLEY A. BELARDOStudent no.: 10 -11077Submitted to: Professor MedinaDate: December 14, 2012| |
TABLE OF CONTENTSINTRODUCTION………………………………………………………………………3BODY/ RESEARCH…………………………………………………………………...6REFERENCES………………………………………………………………………...10| |

INTRODUCTION
Apple Inc. Is an American multinational electronics and software company established by Steven Jobs and Stephen Wozniak on April 1, 1976, in Cupertino, California. Apple Inc. Has become the market leader in their industry by supplying price worthy products which possess high value in terms of their genius technological design from their I- pods, I-phones to Macbook and extending it to their software like I-tunes and games which are at reasonable prices. The main competitors in their industry are Microsoft, Blackberry, Nintendo, Sony, Rhapsody, DELL, Nokia, HP, Samsung and LG. The Apple is known for their innovation in the technology and so do is supply chain. Apple has become a world leader in the personal electronic entertainment industry. Apple leads the digital music revolution with its iPods and iTunes online stores. The company reinvented the mobile phone with its revolutionary iPhone and application stores, and has recently introduced its magical iPad that is defining the future of mobile media and computing devices. The Apple Store, which is a retail store owned and operated by Apple Inc., has opened 283 stores as of December 2009, which are located in 10 countries. The company's products are also sold worldwide through its online stores, its direct sales force, and third-party wholesalers, resellers, and value-added resellers. Music, audio books, ipod games, music videos, episodes of television programs, and movies can be downloaded off the itunes Store on Mac or Windows computers, and on the ipod Touch and iphone....
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