To What Extent Can Personality Traits Suggest an Individual’s Preference of Film Genre?
To what extent can personality traits suggest an individual’s preference of film genre?
Abstract This study investigates the relationship between personality and preference of film genre. Three scales of personality trait were selected from the International Personality Item Pool (IPIP) based on the revised version of the NEO Personality Inventory (NEO-PI-R: Costa & McCrae, 1992) and were assessed using a questionnaire. To assess preference of film genre, 9 film trailers grouped into three main genre categories were watched and rated in terms of interest and likelihood of watching. Results show a significant positive relationship between the personality trait Openness to Experience and preference for Fantasy films. There was also a significant positive correlation between agreeableness and preference for Romantic films. A regression analysis was carried out to further assess findings and results and implications are discussed.
Introduction
Research into personality and the factors or traits that make up an individual’s personality have long been a key area of psychological study. It has been increasingly acknowledged that five predominant traits can be said to define ones personality. An influential and commonly used model of measuring the 5 factors of personality is that of Costa and McCrae (1992) which outlines the traits as, Openness to Experience, Conscientiousness, Extraversion, Agreeableness and Neuroticism. In the quest to understand personality types, a large amount of research has been conducted to explore artistic and cultural taste and how an individual’s ‘taste’ could be predicted by their personality type. Renfrow & Gosling (2006) argue that a key piece of information we use to convey details about out personalities to one another is our taste and preference in music, therefore it can be said that music preference is related to personality. An area that has received less attention however, is that of personality
Abstract This study investigates the relationship between personality and preference of film genre. Three scales of personality trait were selected from the International Personality Item Pool (IPIP) based on the revised version of the NEO Personality Inventory (NEO-PI-R: Costa & McCrae, 1992) and were assessed using a questionnaire. To assess preference of film genre, 9 film trailers grouped into three main genre categories were watched and rated in terms of interest and likelihood of watching. Results show a significant positive relationship between the personality trait Openness to Experience and preference for Fantasy films. There was also a significant positive correlation between agreeableness and preference for Romantic films. A regression analysis was carried out to further assess findings and results and implications are discussed.
Introduction
Research into personality and the factors or traits that make up an individual’s personality have long been a key area of psychological study. It has been increasingly acknowledged that five predominant traits can be said to define ones personality. An influential and commonly used model of measuring the 5 factors of personality is that of Costa and McCrae (1992) which outlines the traits as, Openness to Experience, Conscientiousness, Extraversion, Agreeableness and Neuroticism. In the quest to understand personality types, a large amount of research has been conducted to explore artistic and cultural taste and how an individual’s ‘taste’ could be predicted by their personality type. Renfrow & Gosling (2006) argue that a key piece of information we use to convey details about out personalities to one another is our taste and preference in music, therefore it can be said that music preference is related to personality. An area that has received less attention however, is that of personality
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