tips for country manager
1. My initial regional marketing strategy
In pricing, most of my pricing strategies were just following my competitors, because I have the faith that their prices are the results from the competition in that market.
It is true that we should put an eye upon our main competitors, because they have the important information we need. For example, in Brazil, when I found the main competitor of me spent 35 million dollars on the promotion on Family & Healthy products, I realized that I could not I Ignore the promotion on this kind of product any more. So I invested about 5 million dollars on it immediately.Furthermore, I found that a big number of the competitors produced the medium toothbrushes and few of them put their heart into producing small and large products. And more people in all of the markets choose medium toothbrushes than other products. Therefore, I focused upon the medium products from the 1st period to the 6th period.
What’s more, once I entered a new market, I chose only several medium products to produce because the data told me that the medium toothbrushes are the most popular products and the most profitable products. After I ran the actions I prepared, I got positive net contribution finally.
In promotion, I always consulted the strategy from my competitors, because I believed they could survive in the market, meaning that their promotions were not bad. I usually was the second or third in promotion among all the companies. In addition, I arranged the promotion by the sales force after I arranged the sale force by the shopping habits of the customers in the native market.
In pricing, I chose almost all the medium products because I thought the medium is the most practical. And I chose some small and large products, in order to collocate with the medium ones.
In advertising, I also consulted from my competitors. However, I put all of my advertising into a continued advertisement. Especially in large market, such as Brazil and Mexico, I
In pricing, most of my pricing strategies were just following my competitors, because I have the faith that their prices are the results from the competition in that market.
It is true that we should put an eye upon our main competitors, because they have the important information we need. For example, in Brazil, when I found the main competitor of me spent 35 million dollars on the promotion on Family & Healthy products, I realized that I could not I Ignore the promotion on this kind of product any more. So I invested about 5 million dollars on it immediately.Furthermore, I found that a big number of the competitors produced the medium toothbrushes and few of them put their heart into producing small and large products. And more people in all of the markets choose medium toothbrushes than other products. Therefore, I focused upon the medium products from the 1st period to the 6th period.
What’s more, once I entered a new market, I chose only several medium products to produce because the data told me that the medium toothbrushes are the most popular products and the most profitable products. After I ran the actions I prepared, I got positive net contribution finally.
In promotion, I always consulted the strategy from my competitors, because I believed they could survive in the market, meaning that their promotions were not bad. I usually was the second or third in promotion among all the companies. In addition, I arranged the promotion by the sales force after I arranged the sale force by the shopping habits of the customers in the native market.
In pricing, I chose almost all the medium products because I thought the medium is the most practical. And I chose some small and large products, in order to collocate with the medium ones.
In advertising, I also consulted from my competitors. However, I put all of my advertising into a continued advertisement. Especially in large market, such as Brazil and Mexico, I