Sim Game Strategy Analysis

Our Sim Game strategy has changed from our intended strategy during the game process. We planned to start with two brands to focus on two different markets. Brand A targets on basic style low quality market with low profit margin and more products, while Brand B starts in the middle and finally aims for the premium market with higher profit margin and high sales promotion. We were able to implement our intended strategy for Brand B, but Brand A ended up targeting the basic style high quality market with high profit margin and sale promotion.

Consumer behavior, market attractiveness and assumptions about our competitors were the main factors that we used to form our intended strategy. For brand A, we decided to target on the basic style low quality market because we expected our competitor would move to others markets in the later rounds. We thought it would be profitable if we were able to avoid high competitive areas and dominate that market with more products. In addition, market attractiveness was the reason why we had Brand B
All of our team members were willing to present and listen to opinions, which made communication smooth and effective. We were able to keep in touch all the time and have regular meetings to make sure that we were on track. We assigned roles based on our personal skills. For example, an analytical member of our team would focus on analyzing our competitors and teams in other pools. Our strategy of saving budget by entering the basic market first was from her analysis on the market leaders in all the pools. We had a member in charge of budget control when we were focusing on the strategy and another member who was good at Excel be responsible for putting information on the decision sheet and submit it on time. A clear responsibility assignment led to high efficiency and made a great contribution to our overall performance in the Sim